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STB, Klook partner anew to drive travel recovery, promote SG as destination

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Singapore –  Building on their marketing collaboration agreement last 2020, the Singapore Tourism Board (STB) and travel booking platform Klook have partnered anew to drive travel recovery and promote Singapore as a destination, targeting travellers from key SEA markets including Indonesia, Malaysia, and the Philippines, as well as Thailand, and Vietnam 

The partnership was launched in June 2022, and since then, Klook has been partnering with over 20 in-market Influencers/KOLs and content partners to create engaging and immersive content that will be customised to each market. To complement this and further drive travel recovery from these markets, Klook will also be giving away more than $60,000 worth of deals, promotions and giveaways for visitors to Singapore till the end of December this year. 

For additional information on in-market campaigns, five unique landing pages on Klook have been created to enable visitors to discover and book their trips seamlessly. These pages will act as a central repository for travel-related information, content, precinct itineraries, experiences, events, accommodation, and promotions – enabling visitors to travel with ease by having all the information they need at the tips of their fingers.

Moreover, visitors will be able to select from more than five Klook-exclusive Multi-Passes that centre around the themes of attractions, wildlife, playgrounds, adventure, and wellness. The campaign will also showcase the lesser-known and unexpected sides of Singapore with specially curated experiences centred around Singapore’s cultural precincts, like Chinatown, Joo Chiat/Katong, and Kampong Gelam, as well as Little India.

Marcus Yong, Klook’s vice president of marketing for APAC, commented they are excited to partner with STB to drive travel interest and invite visitors to experience Singapore’s reimagined offerings. 

“As travel roars back, we want to continue to enable travellers in Southeast Asia to experience a sense of joy and wanderlust when they visit Singapore. As Asia-Pacific’s leading travel and leisure e-commerce platform, we are uniquely placed to help drive demand back to Singapore and lead travel recovery,” said Yong.

Meanwhile, John Gregory Conceicao, STB’s executive director for SEA, shared they have seen strong demand for travel to Singapore from SEA since they opened their borders to fully-vaccinated travellers without testing or quarantine. 

“Visitors from Southeast Asia accounted for nearly half of all international visitor arrivals in Singapore for the first six months of 2022 and continue to drive Singapore’s tourism recovery efforts. STB will continue to work with leading platforms like Klook to tap on new trends as we invite travellers to reimagine what Singapore has to offer,” said Conceicao.

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