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Trip.com, STB bolster partnership to promote Singapore tourism

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Singapore – Extending their three-year MOU signed in late 2020, Trip.com Group and Singapore Tourism Board (STB) will deepen their collaboration across key markets including Thailand, South Korea and Hong Kong, while expanding their partnership to include new markets Vietnam, the Philippines, and Malaysia.

With pent-up demand being one of the main drivers of the travel recovery, Trip.com Group will accelerate its collaboration with STB to promote Singapore to travellers from key markets through a series of initiatives, including marketing campaigns, public relations activities, KOLs’ reviews, and promotions through Trip.com Group’s brands including Trip.com and Ctrip.

Amongst various initiatives, Trip.com Group and STB will also curate and deliver engaging content via Trip.com’s app and website to showcase the Singapore destination story and position the city-state as a safe and compelling destination of choice for travellers.

Going forward, Trip.com Group and STB will also continue to identify and launch targeted programmes to promote and position Singapore as an ideal destination for various activities, including as a sanctuary for sustainability, a haven for urban wellness, a paradise of evolving flavours and a world of possibilities for travellers to experience Singapore in new and unexpected ways.

Sun Bo, Trip.com’s group CMO, shared that the past two years have been challenging for the tourism industry across Asia, but they are deeply encouraged and appreciative of Singapore’s support for local tourism businesses, which includes the launch of the SingapoRediscovers Vouchers campaign which Trip.com was part of, as well as the timely announcements relating to the reopening of borders such as the previous Vaccinated Travel Lane scheme and the current Vaccinated Travel Framework.

“Trip.com Group is excited to deepen our strong relationship and collaboration with STB to further facilitate and promote travel to Singapore. This is a beautiful country which offers different unique experiences for various groups of tourists, and Trip.com Group will launch specific campaigns and initiatives in the coming months across the key markets where there exists a strong demand for travel,” said Bo.

Meanwhile, Juliana Kua, STB’s assistant chief executive of the international group, noted that they have worked closely with Trip.com Group especially over the last two years during the pandemic to maintain Singapore’s mindshare amongst regional travellers. 

“With the resumption of travel, we are delighted to deepen our partnership with Trip.com Group, which has a growing network of services, users and data. We will tap on these to showcase Singapore’s refreshed destination offerings, and encourage travellers to reimagine travel to Singapore as part of our SingapoReimagine global marketing campaign,” said Kua.

In addition, consumers in various markets can also look forward to attractive travel promotions. These will be rolled out in phases after taking into consideration the respective market’s readiness to travel and prevailing travel policies. For a start, joint campaigns to promote Singapore as an attractive travel destination will be launched in South Korea, Thailand, and the Philippines over the next week, including attractive deals and collaborations with travel KOLs such as travel_bellauri and im0gil from South Korea and CHAILAIBACKPACKER from Thailand who will share their insights and recommendations on exciting and unexpected itineraries that visitors can experience in Singapore.

Bo said, “Trip.com Group looks forward to working closely with STB and our local partners to present the beauty of Singapore and its uniquely local experiences to the global community in the coming months.”

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