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Tag: Tourism

[Creative Work] Changi x Taste of Asia
Changi Airport spotlights emerging Southeast Asian destinations in new 'A Taste of Asia' campaign
Posted on July 14, 2026
by Sharona Nicole Semilla
Singapore – Changi Airport is encouraging Australian and New Zealand travellers to venture beyond familiar tourist hotspots with the latest edition of its ‘A Taste of Asia’ campaign, showcasing food, culture and adventure experiences across emerging Southeast Asian destinations. Developed...
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[Partnership] Agoda TTA
Agoda, Taiwan Tourism Administration roll out regional tourism campaign to boost travel demand
Posted on July 9, 2026
by Sharona Nicole Semilla
Taipei, Taiwan – Agoda has partnered with the Taiwan Tourism Administration to launch a regional destination marketing campaign aimed at increasing travel to Taiwan from key Asian markets. Running from July to December 2026, the campaign will target travellers in Singapore, Hong Kong, Japan, and South...
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[Campaign] Fly with Heart Philippine Airlines x BBDO Guerrero
Philippine Airlines, BBDO Guerrero spotlight the value of arriving on time in new campaign
Posted on July 8, 2026
by Sharona Nicole Semilla
Manila, Philippines – Philippine Airlines (PAL) has teamed up with BBDO Guerrero on a new campaign that reframes on-time performance as more than an operational metric, highlighting how punctual flights help travellers experience the moments that make every journey memorable. The campaign builds on PAL’s...
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[Launch] Greater Sentosa
Sentosa unveils next phase of Greater Sentosa Master Plan with Brani expansion, new island attractions
Posted on July 6, 2026
by Sharona Nicole Semilla
Singapore – Sentosa Development Corporation (SDC) has unveiled the next phase of the Greater Sentosa Master Plan, outlining a long-term vision to transform Sentosa and Brani into an expanded leisure destination featuring new attractions, enhanced connectivity, and reimagined waterfront experiences over...
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[Campaign] Discover More to Love x PH
DOT launches 'Discover More to Love' campaign to boost domestic tourism
Posted on June 30, 2026
by Sharona Nicole Semilla
Manila, Philippines – The Department of Tourism (DOT) is rolling out a new domestic tourism campaign, “Discover More to Love,” as it looks to encourage more Filipinos to explore local destinations through curated travel experiences and industry partnerships, as reported by the Philippine...
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[Report] Muslim AI travel Mastercard x CrescentRating
80% of Muslim travellers now use AI tools as digital trust reshapes travel planning: report
Posted on June 23, 2026
by Sharona Nicole Semilla
Singapore – Artificial intelligence is fast becoming a trusted travel companion for Muslim travellers, with 80% now using AI-powered tools to plan their journeys, according to the report by Mastercard and CrescentRating. The annual report found that Muslim travellers are increasingly turning to AI to...
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[Market Expansion] VinPearl x PH
Vinpearl deepens Southeast Asia push with Philippines travel partnerships
Posted on June 2, 2026
by Sharona Nicole Semilla
Manila, Philippines – Vinpearl is stepping up its Southeast Asia expansion strategy with a fresh slate of partnerships in the Philippines, as Vietnam’s tourism giants compete harder for regional travellers, MICE demand, and digital travel bookings. The hospitality and leisure group has signed memorandums...
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0318 TAT healing journey
TAT promotes wellness-led travel through ‘Healing Journey Thailand’ campaign
Posted on March 18, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is promoting wellness and purpose-driven travel through its global “Healing Journey Thailand” campaign, as part of efforts to position the country as a high-value tourism destination. Launched in January under the concept “Healing is the New...
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STB x We Don’t Wait for Fun
Singapore Tourism Board launches street-culture campaign with ComplexCon, tobyato
Posted on March 12, 2026
by Sharona Nicole Semilla
Singapore – The Singapore Tourism Board is courting Hong Kong’s younger travellers with a campaign that leans heavily into street culture, nightlife, and art—a deliberate shift from the polished, orderly image long associated with the Lion City. The initiative, titled “We Don’t Wait for Fun”, targets...
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0304 TAT Mastercard
TAT partners with Mastercard on AI-powered upgrade of ‘Amazing Thailand’ app
Posted on March 4, 2026
by Melissa Reyes
Bangkok, Thailand – Tourism Authority of Thailand (TAT) is set to roll out an updated version of its Amazing Thailand mobile application on 15 March, developed in collaboration with Mastercard. The revamped application will introduce an AI-powered chatbot designed to provide real-time assistance and...
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