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Starbucks, BLACKPINK team up for summer-themed limited offerings

by Ivan Gallegos

-

July 20, 2023

Singapore – Popular coffee chain Starbucks has collaborated with K-pop sensation BLACKPINK for its summer-themed limited offerings. The partnership will be launched across nine markets in the Asia-Pacific region on July 25 for a limited time and offerings for fans and customers alike. These markets include Taiwan, Hong Kong, Indonesia, Korea, Thailand, Malaysia, Vietnam, the Philippines, and Singapore.

The highlight of the collaboration is the exclusive BLACKPINK strawberry choco cream Frappuccino, inspired by their latest album, ‘Born Pink’.

Moreover, along with this partnership, Starbucks will also release a limited-edition collection of stylish drinkware and lifestyle merchandise, which will be available in selected Starbucks stores across nine markets in the Asia Pacific region.

Fans can enjoy the Blackpink + Starbucks collection, featuring 11 drinkware types and six lifestyle accessories. Designed with their signature pink and black colours and funky graffiti motifs, the limited-edition merchandise embodies the group’s playful vibes and dynamic energy. It includes reusable cups, mugs, tumblers, tote bags, yoga mats, passport holders, and keychains, perfect for elevating summer fun.

Emmy Kan, senior vice president and president of Starbucks Asia Pacific, expressed enthusiasm about the collaboration, stating, “BLACKPINK is synonymous with an authenticity that is bold and confident, making them an inspiring force that transcends geographies and cultures. We are so thrilled to partner with one of the biggest icons of this generation.”

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