Australia – Sound experience company Sonos has teamed up with global creative agency, Amplify and award-winning producer Eric J Dubowsky to create a brand new immersive listening experience.
Aiming to bring Sonos’ brand platform, “nothing feels like Sonos,” to Australia, Amplify’s creative theme employed the concept of ‘frisson’ which translates to goosebumps in French, defining the immersive sound’s ability to evoke deep emotions and elicit physical sensations.
With award winning producer, sound engineer, and songwriter Eric J Dubowsky at the helm, the result is ‘Frisson Trigger’, an original track intentionally crafted to cause psychophysiological responses within listeners such as an elevated heart rate and dilated pupils.
Amplify was responsible for the concept, overseeing the production of the track, online film content and the design and production of a launch event that provided Australian media and music industry personalities with the listening experience of Frisson Trigger on the Sonos Era 300.
Pete Pedersen, VP for marketing communication at Sonos, commented that frisson is the ideal concept for them to establish their presence in the market as something cultural in connection to the music industry.
“The creation of ‘Frisson Trigger’ underscores Sonos’ sound innovation with listening experiences that help people feel more from the music they love – we couldn’t be more excited to share it with the world,” he added.
Meanwhile, Tim Baggott, executive creative director at Amplify, said, “We’re very grateful to have had the opportunity to bring art and science together to create an extraordinary, permanent cultural artefact in the form of ‘Frisson Trigger’. Developing this campaign with Sonos and Eric J was a truly fascinating experience and we commend the bravery of our Sonos client to pursue such an innovative, experimental idea. It feels like we’ve opened Pandora’s box with this one.”
