Singapore – Scoot, the low-cost airline subsidiary of Singapore Airlines, has named global communications agency BCW as its public relation agency partner in Singapore, following a closed-door competitive presentation process.
Through the mandate win, BCW will work with Scoot to raise awareness of the brand and reputation in the market, along with the safe and gradual resumption of international air travel.
For Cindy Lim, market leader at BCW Singapore, they are excited to work with the airline, noting that Scoot has been a household name and an ‘innovation-driven, youthful’ brand, one that invokes a sense of adventure.
“Singapore is, and will continue to be, a critical hub for both travel and tourism and strategic communications in Asia-Pacific, and our focus will be on leveraging our earned-plus capabilities to reach people wherever they are for Scoot as it enters its next phase of growth,” Lim stated.
Meanwhile, Agatha Yap, director for communication, brand and marketing, market partnerships and loyalty at Scoot, commented that Lim’s team immediately won them over with their understanding of the industry, clarity of thought and creative energy. She further added that they are excited to be partnering with them on their corporate communications efforts in Singapore.
“We believe passengers’ urge to travel is alive and well. Post-pandemic, we are confident Scoot’s strong value proposition, coupled with an innovative, safe and Scootitude-fuelled travel experience, will meet the demands of mass leisure travellers,” Yap stated.
Scoot had recently tapped cross-channel marketing platform Insider to create personalized, multi-channel experiences for customers on its website, therefore improving their online customer experience (CX).
