MarketingFeaturedSoutheast Asia

AirAsia’s BIGLIFE unveils new branding

Teddy Cambosa - January 5, 2021

Kuala Lumpur, Malaysia – BIGLIFE, Asia airline AirAsia’s loyalty marketing platform, which operates the BIG Loyalty program, has unveiled a rebranding, now sporting a new name “BIG Rewards” and a new logo, in response to the brand’s diverse offerings and fast e-commerce transactions.

The recent rebranding comes with BIG Rewards’ 10th year milestone anniversary last year, in which it enabled members to redeem a variety of lifestyle deals using BIG Points, and BIG Xchange, an instant points exchange hub, giving members the freedom to convert their desired points instantly on one single platform.

“The word ‘Rewards’ spells out the benefits for our members and is a stronger and more attractive proposition in today’s e-commerce world. Under the new brand name, BIG Points will continue to power the ecosystem as a digital loyalty currency, rewarding BIG Members with BIG Points and greater savings as points can be used like cash for payment across all lines of business – travel, shop, food, fresh, etc on,” said Spencer Lee, CEO of BIGLIFE.

He added, “The rebranding exercise represents change. BIG Rewards is changing because the world around is changing. BIGLIFE is determined to never stop leading the way in innovation and continuously creating value for our partners and members.”

BIG Rewards has now grown to a comprehensive lifestyle rewards platform that goes beyond flights, including lifestyle, travel, and financial services categories.