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AirAsia PH taps homegrown talent to lead new web series

by MARKETECH APAC

-

October 13, 2021

AirAsia PH taps homegrown talent to lead new web series

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Manila, Philippines – Top player in the Asian travel industry, AirAsia, in the Philippines, has released a new content series for the web, just in time as the region gradually opens up for travel. 

Interestingly, the airline has tapped into the influencer culture, roping in its very own First Officer Rod de Lara and Senior Cabin Crew Bien Geronimo to host the said web series. The series is titled ‘airasia Thrills’ and will be taking viewers to captivating landscapes and uncharted territories as hosts set foot in local destinations such as Zamboanga, Bohol, Cebu, Cagayan de Oro, and Davao and General Santos.

The series also aims to boost viewers’ excitement and adrenaline as the show will feature extreme activities such as Vinta racing, cross-country motorbiking, scuba diving, and free diving, among others. 

De Lara and Geronimo who are both avid triathletes will be testing their limits on the show, taking on different challenges related to the different destinations.

Steve Dailisan, AirAsia Philippines spokesperson, said, “Now that COVID-19 cases in the National Capital Region (NCR) and some provinces have gone down, we are sure that most Filipinos are eager to travel but don’t know where to start. airasia Thrills will give them a sneak peek of what to do and where to go. We hope that AirAsia Thrills will not only thrill them, but fire their enthusiasm in completing their bucket list.”

Dailisan adds, “We believe that traveling is good for our mental health, and rediscovery of activities, food, and places will complete your thirst for traveling in the new normal. And for those still staying at home, we got you covered as airasia Thrills will take you virtually to different tourist destinations in the Philippines.”

The series has already started 1 October and will run until January 2022. The series can be viewed on its Facebook page ‘airasia Super App’ and its Youtube channel of the same name. 

At the end of the season, lucky viewers can get a chance to win tickets and other exciting prizes from AirAsia partners Samsung, The North Face Philippines, Grind, ROX, and Monster Energy Drink.

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Related Tags airasia Thrills Philippines Travel AirAsia Web Series Airline
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