Tokyo, Japan – Grey Tokyo has announced the promotion of current executive planning director Rui Nago to the role of chief strategy officer. He first joined the agency in 2010, and has since then been responsible for developing the brand, creative, and overall communication strategies across the agency’s clients.
Some of the campaigns that he has worked on include P&G Pantene’s brand campaigns: ‘#More freedom in job-hunting hair’, ‘The Hairy Tale’, ‘#PrideHair’, and Domino’s Pizza Sanchoku (farm-fresh), to name a few.
Speaking on his new role, he said, “The world is changing with increasing speed, and we cannot see what the future holds in these times. I believe that strategy once again redefines a brand’s reason for existence, guides the brand in the right direction for their future, is creative, and is becoming more and more crucial. I am excited to help create many clients’ future whilst leveraging Grey’s strength of seamlessly connecting strategy with creativity.”
Meanwhile, Yukiko Ochiai, president and CEO at Grey Tokyo, commented, “Rui is an exceptional strategist, successfully driving Grey’s effectiveness agenda to bring success to our key clients. He has been a fundamental contributor to our recognition as Spikes Asia Agency of the Year 2022, alongside our 2021 APAC Effie wins.”
She added, “He will be instrumental in relentlessly playing different combinations of strategic skills from within the group to enhance our creative solutions and help our clients navigate their way through a challenging and changing world.”