Singapore – Digital travel platform Agoda has launched its first brand campaign in Singapore, highlighting its offerings for flight bookings. The campaign centres on commercials powered by artificial intelligence.
The latest campaign uses various AI video generation platforms to spotlight the benefits of booking flights on Agoda. It uses platforms like Google Veo, Runway, and Kling AI, building on the company’s successful AI-powered activations in India.
While leveraging generative AI for visual elements, the campaign used in-house ideation and voice-over recordings to incorporate the Singaporean touch.
The commercials show characters in humorous situations, including a bathroom cubicle conversation, discovering deals for booking their flights.
The videos are set to run on digital and social media channels, including YouTube, Meta, and TikTok.
“Singapore, Agoda’s home base and a global aviation hub, couldn’t be a better place to kick off our flights-focused campaign,” Matteo Frigerio, chief marketing officer at Agoda, said.
Frigerio added, “Agoda has long been synonymous with amazing accommodation deals, and now, with our first-ever brand campaign in Singapore, we’re turning the spotlight on our incredible airfare offers. Powered by cutting-edge generative AI, we’re showing travellers that Agoda is the ultimate destination for innovation and unbeatable value, all starting right here in Singapore!”
