Singapore – Full-service global communications agency Redhill has appointed Diana Pong as its new managing director for Redhill Australia. She will be based in Australia and will work closely with Redhill’s leadership team.
In her new role, Pong will focus on driving local market expertise and cross-market collaboration to devise broader capabilities for the agency’s clients in Australia and across the Asia Pacific region.
Pong is a veteran leader with over two decades of experience in communications and stakeholder management across APAC. She will be bringing her experience in leading and developing multi-channel communications strategies and managing campaigns across the B2B and B2C technology, consumer, healthcare, F&B, and property sectors in the new role.
She has also built and led teams at agencies such as Thrive PR in Australia, BCW (formerly Cohn & Wolfe), WE, Edelman, and Text100 in Hong Kong to name a few. Prior to joining Redhill, Pong also served as APAC communications lead at Thrive PR, where she was responsible for expanding Thrive’s footprint in Asia.
Speaking about her new role, Pong said, “I am delighted to join Redhill at a time when the company is rapidly growing in Australia and internationally.”
She added that she will be assisting Redhill’s local clients with strategic integrated communication solutions and will be developing innovative offerings to grow their businesses and enter new markets.
Jacob Puthenparambil, founder and CEO of Redhill, also commented, “I am very pleased that Diana has joined us to lead our Australia operation. Diana’s extensive communications experience and business development expertise will help Redhill strengthen our channel partnerships, develop strategic alliances, and accelerate business growth in this market.”
He added, “We believe her strong leadership and business acumen will be invaluable as we continue our ambitious plan to grow and expand our portfolio of solutions for our clients.”
Pong’s appointment will be effective immediately.
This follows Manisha Seewal’s appointment at Redhill as its senior international advisor.