Singapore – Global communications agency Redhill has partnered with Pixel Canvas, a leading US-based enterprise metaverse platform, to deliver interactive and immersive brand experiences for clients and brands in the metaverse.
With an aim to transform customer experience and deliver real business outcomes, Redhill will leverage Pixel Canvas’s platform and technologies into brand campaigns and communications strategies – adding a new dimension to omnichannel storytelling for clients.
Jacob Puthenparambil, founder and CEO of Redhill, said, “The Metaverse is a fast-evolving digital environment that could fundamentally transform how brands interact with their customers and communities at large. We’re already beginning to see the Metaverse open up many new opportunities for brands. Through our collaboration with Pixel Canvas, our Metaverse offering is designed to help our clients understand and capitalise on this next massive wave disrupting businesses and industries and arming them with the strategies and technologies they need to fully capitalise on these new virtual worlds.”
Formerly an award-winning virtual reality (VR) game company, Pixel Canvas began designing and delivering 3D virtual event prototypes to Fortune 500 companies such as Verizon and WarnerMedia. As interest in the metaverse rose and demand grew for immersive and visually appealing virtual experiences, Pixel Canvas pivoted to developing a full platform capable of delivering enterprise-grade metaverse experiences that were highly customisable, scalable, interactive, and accessible.
To date, Pixel Canvas’s library contains over 25 templated environments, 30 minigames and five escape rooms that can all be fully reskinned to meet a brand’s needs, complemented by a full set of networking features such as video and text chat, livestreaming and more. Additionally, these experiences are cloud-rendered for scalability and browser-based to be accessible by any connected device.
“Through our partnership with Redhill, our companies will be able to deliver best-in-class immersive experiences to transform how brands connect, collaborate, and communicate in a fully realized metaverse. With our photorealistic technology and gamified touchpoints, we can build deeply engaging experiences where users can interact with brands in entertaining ways, as well as where brands can use engagement data to inform sales and marketing strategies,” said Joey Lee, founder and CEO of Pixel Canvas.
Metaverse experiences for brands represent the most recent addition to Redhill’s ever-expanding portfolio of diverse end-to-end communications services. Most recently, Redhill acquired Singapore-based Vision Strategy Storytelling (VS Story) as part of the agency’s efforts to further strengthen its sustainability offerings.
Earlier this year, Redhill has also established a new creative technology and design unit – Redhill Studio – that offers creative design, video and podcast production, and website and web application development.