Australia — The creative agency Enigma continues to add senior talent to their company, this time by tapping the respected brand strategist Olivia Hannah Matthews as its new head of brand.
A highly experienced executive brand strategist, Matthew holds an extensive understanding of the industry. She brings 20 years of creating, managing, and driving established global and Australian brands to Enigma. In her new remit, she will lead the Enigma Brand team in strategy across Sydney, Newcastle, and Brisbane.
Matthews has led expert brand strategy for hundreds of brands during her career, including her early days at Leo Burnett London, where she worked on Kellogg’s, before stints at top Australian agencies including LOUD, Love, and The One Centre Brand Agency.
Commenting on her appointment, Matthew’s said, “The opportunity to take this role at Enigma was too good to pass up. Enigma has a reputation for creating some of the most awarded and effective advertising in the nation. My passion is to provide businesses with a clear, strategic brand blueprint that truly differentiates them in the market, delivers customer engagement and of course, results. I’m looking forward to bringing this to the Enigma team and its client base.”
In 2009, Hannah Matthews established her own creative consulting business, working on projects for PwC Australia, Lend Lease, Vow Financial, and the I-MED Network. More recently, she led the brand and creative work for Gowing Bros Limited, a 150-year-old investment company, with a diversified portfolio of property and retail assets.
Lisa Sutton Gardner, founder and director of Enigma, said Matthew’s ability to provide strategic and creative thinking for brands would be an invaluable asset to the agency and its clients, as Enigma readies for significant growth.
Gardner adds, “With the agency continuing to grow with big plans, Matthew’s will bring her ability to not only manage, and drive established brands, but also to build them from scratch – something she’s been doing for the past 20 years.”
Her appointment is effective immediately and follows the announcement of John Gutteridge as the company’s new CEO and the designation of Karl Bates as the new executive strategy director.