Tag: Australia
![[Brand Refresh] Panhead x Weave](https://marketech-apac.com/wp-content/uploads/2026/07/Brand-Refresh-Panhead-x-Weave.webp)
Melbourne – As competition intensifies in New Zealand’s craft beer market, Panhead is sharpening its premium positioning with a comprehensive brand refresh developed alongside independent brand design agency Weave. Commissioned by Lion, the overhaul introduces a new strategic platform, “Beer,...
Australia — Vodafone has launched a new campaign that turns one of the most common family anxieties into a large-scale outdoor activation, placing real parents on giant murals near university campuses to encourage students to return their calls and messages. Created with Howatson+Company, the campaign,...
Sydney, Australia — Bench Media has appointed Andrea Samuel as Strategy Lead, strengthening the agency’s strategic advisory capabilities as it continues to expand its growth-focused offering for clients. In her new role, Samuel will lead the agency’s strategy function, helping clients align business...
![[Agency Appointment] Y AU x Think HQ](https://marketech-apac.com/wp-content/uploads/2026/07/Agency-Appointment-Y-AU-x-Think-HQ.webp)
Australia – The Y Australia has appointed independent agency Think HQ to develop its first unified national brand platform following a competitive pitch, as the organisation looks to strengthen its brand identity across the country. The appointment comes after The Y Australia’s 175th anniversary...
Australia — Independent agency WiredCo. has announced a series of senior appointments across strategy, media, earned and search engine optimisation (SEO) as it prepares for its next phase of growth following a strong year for the business. The expansion comes after the agency reported 20% revenue growth,...
Melbourne, Australia — Social-first agency Kill Boring Dead (KBD) has launched its first campaign with Cathay Pacific, introducing a creator-led strategy designed to connect with younger travellers through TikTok-native content. The campaign marks a move away from traditional airline advertising, instead...
![[Alliance] 303, Mediahub and Pembleton](https://marketech-apac.com/wp-content/uploads/2026/07/Alliance-303-Mediahub-and-Pembleton.webp)
Australia – Australian integrated agency 303 and sister media agency Mediahub have formed a strategic alliance with Melbourne-based creative agency Pembleton, expanding their national footprint and specialist capabilities while maintaining independent operations. Under the alliance, the three agencies...
Sydney, Australia — Initiative has appointed Andrew Cambridge as Chief Executive Officer, marking a leadership move aimed at accelerating the agency’s next phase of growth and strengthening its position as a culture-led media agency. Cambridge returns to Initiative after serving as CEO of Omnicom Media...
Sydney, Australia — Quantcast has appointed former Yahoo and oOh!media executive Paul Sigaloff as Vice President of Asia-Pacific (APAC), as the company looks to strengthen its regional presence and launch its new AI-powered advertising solution, Q+. Based in Sydney, Sigaloff will oversee Quantcast’s...
Australia — ANZ has appointed Sian Chadwick as its Chief Marketing Officer (CMO), expanding her leadership responsibilities as the bank looks to strengthen its group-wide marketing strategy, brand performance, and customer engagement. Effective immediately, Chadwick will continue in her existing role...
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)