Tag: Australia
![[Report] Inside Digital & eCommerce 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Inside-Digital-eCommerce-2026.png)
Australia – Australian retailers are accelerating investments in AI, personalisation and retail media, but many still lack the customer data foundations needed to turn those ambitions into real-time customer experiences, according to new research. The Inside Digital & eCommerce 2026 report from Arktic...
![[Launch] Amazon Ads](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Amazon-Ads.jpg)
Sydney, Australia – Amazon Ads has expanded its AI-powered Ads Agent to advertisers in Australia, bringing its campaign planning and automation capabilities to Amazon DSP users in the market. The rollout gives self-service advertisers access to a conversational AI tool designed to streamline campaign...
Melbourne, Australia – Zeller is putting the spotlight on the business of hospitality with the launch of ‘No Reservations,’ a new content-led campaign designed to help aspiring venue owners navigate the realities of running a successful hospitality business. Developed by Zeller’s in-house creative...
![[Creative Work] 'Refreshingly Original' Original Source x SICKDOGWOLFMAN](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Refreshingly-Original-Original-Source-x-SICKDOGWOLFMAN.jpg)
Melbourne, Australia – Original Source has unveiled a new brand platform titled “Refreshingly Original”, launching with an out-of-home campaign developed by Melbourne independent creative agency SICKDOGWOLFMAN. The campaign spotlights Original Source’s Mint and Vanilla & Raspberry bodywash variants,...
Australia – The Australian Government has appointed Think HQ to lead a nationwide community engagement campaign aimed at increasing participation in Australia’s National Bowel Cancer Screening Program (NBCSP). Awarded through a competitive tender process, the remit will see the agency develop and deliver...
![[Regulation] Digital Duty of Care law](https://marketech-apac.com/wp-content/uploads/2026/06/Regulation-Digital-Duty-of-Care-law.jpg)
Australia – Australia is moving closer to introducing a formal Digital Duty of Care framework for online platforms, marking one of the country’s most significant proposed shifts in digital regulation and platform accountability to date. Last week, the Australian Government released an Issues Paper outlining...
![[Creative Work] Move with Nicole](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Move-with-Nicole.jpg)
Sydney, Australia – Dirt has unveiled the creative and digital ecosystem behind ‘Bace’, a new global wellness platform launched with Fitness Creator Nicole McPherson and Performance Coach Bodie Larden. The project marks the first major launch from Dirt since the female-led creative collective formally...
Australia — Australia Post is strengthening its marketing capabilities through a new media agency of record, Accenture Song, as the organisation looks to leverage artificial intelligence (AI), data and technology to deliver more effective communications and marketing performance. Under the new agreement,...
Perth, Australia — The Australian Cancer Research Foundation (ACRF) has appointed Mediahub and creative agency 303 to lead a new campaign designed to boost public awareness and drive donations to support life-changing cancer research. Following a competitive pitch process, the agency partnership will...
![[Creative Work] Allianz x Howatson+Company](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Allianz-x-HowatsonCompany.jpg)
Australia – Allianz Australia has launched the latest chapter of its “Care You Can Count On” brand platform, shifting focus toward the emotional realities of making an insurance claim and the customer service experience surrounding it. Created with Howatson+Company, the campaign aims to reinforce Allianz’s...
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