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Marketing Featured ANZ

Domino’s makes an ‘apology’ video in humorous new campaign, teases new savings innovation launch

Sydney, Australia – In collaboration with creative agency It’s Friday, popular pizza brand Domino’s in Australia released a nationwide campaign, featuring its Group CEO and Managing Director Don Meij making an apology for bombarding people with deals.

Of course, presented only as a humorous hit, the campaign tackles the dilemma of Domino’s ‘hard-to-keep-track-of’ deals across Australia and New Zealand. With the creative narrative in place, Domino’s Australia announces the launch of a new money-saving technology innovation which is set to be released on December 12 this year. 

The tech is expected to help resolve the experience for customers and make it easier to save, store, and redeem all of Domino’s deals in the future.

Adam Ballesty, CMO of Domino’s ANZ, said they are ‘obsessed’ with listening to their customers, which pushes them to transform the deal redemption experience. 

Vince Lagana, chief creative officer of It’s Friday, also said, “The teaser’s a fun way to remind people that Domino’s are unbeatable when it comes to offering great value by recognising that it’s near impossible to keep track of all their deals. But they’re going to keep coming, so we’re making sure people know they’ll soon be able to get those deals, without the ordeal.”

Meanwhile, Pete Bosilkovski, CEO of It’s Friday, added, “It’s refreshing to work with a company that isn’t afraid to be authentic and lead by example. Having the ‘big cheese’ apologise nationally about the sheer number of deals is massive. Says a lot about this company.”

Domino’s Australia has also previously released a 3-minute film titled ‘Hot & Fresh’, which launched across TV, YouTube, digital, and social platforms in the ANZ region.

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Marketing Featured ANZ

Bastion Reputation names Andrea Robertson as group client director

Australia – To support its continuous national growth, corporate affairs agency Bastion Reputation has appointed Andrea Robertson as its new group client director.

In her new role, Robertson will be delivering work and support for Bastion Reputation’s client roster across government, education, technology, financial services, mining, energy, resources, and sports sectors.

Robertson is an experienced multimedia and communications agency client service director and has over 20 years of experience with global and Australian multimedia companies and advertising agencies. 

She also specialises in client relationship engagement, client service strategy and workflow, customer experience, contractual agreements, and product strategy and development, amongst others.

Prior to joining Bastion Reputation, Robertson was the group account director at global advertising agency Now Screen. In the role, she managed client experience and process, as well as brand and advertising strategy and creative and production for all advertising channels.

“An exemplary client experience has always been central to how we work, and Andrea’s appointment is a key step as we continue our rapid growth to ensure we are delivering the high quality, high impact and values-based services the business is known for and our clients demand,” said Bastion Reputation Managing Director Clare Gleghorn.

She added, “Through Andrea’s experience in media organisations, as well as advertising agencies, she has led large client service and project management teams, as well as managing blue chip private sector clients, and government accounts.”

Bastion Reputation has been making appointments this year to amplify growth, including the appointment of Elliot Giakalis as principal consultant for media and public affairs and Jim Carden as principal consultant for campaigns and digital reputation.

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Marketing Featured ANZ

BMF appointed as creative agency of global car sharing marketplace Turo

Sydney, Australia – Local creative agency BMF has been appointed by global car sharing marketplace Turo to handle its creative account ahead of its launch in the Australian market.

As part of the partnership, BMF will be responsible for developing Turo’s brand marketing activities and growing their awareness in Australia as the business expands nationally.

Tim Rossanis, managing director at Turo Australia, said, “As the largest car sharing marketplace in the world, we’re incredibly excited to provide Australians with the opportunity to build a business on Turo.” 

He added, “Our vision is for guests to come to Turo for a car to match any occasion and BMF is the perfect creative partner to help us drive home that message. After years of lockdowns and La Nina, this summer will be full of people enjoying the special travel experiences that Australia has to offer, and if there’s a day for it, we have a car for it.”

Meanwhile, Steve McArdle, CEO at BMF, commented: “The car rental market has been crying out for a disruptor since forever, and Turo is it. They’ve got cars you can’t wait to get behind the wheel of and a leading experience that saves you enormous amounts of time and money. Couple that with a marketing team full of high energy creative wizards who demand interesting work, and you’ve got one excited agency.”

BMF recently worked with The Australian Financial Review to launch a new brand platform called ‘Make It Your Business’.

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Marketing Featured ANZ

Melissa Radman promoted to national design director role at Wunderman Thompson AU

Sydney, Australia – Wunderman Thompson in Australia has promoted Melissa Radman to the role of national design director. In her long-time career, she has been promoting design and creativity especially for up-and-coming talent in the industry, as a guest lecturer and industry advisor, portfolio judge and mentor.

Since returning from maternity leave, she has donated her time to the Perth Advertising and Design Club committee, bringing events to the industry for mental health and indigenous creativity.

Radman and her team have delivered consistently with their wholistic approach to strategic brand design including recently for West Australian Ballet, Steel Blue Boots, HSBC and state government utilities and initiatives. 

They are also driven by purposeful ambition and take pride in all the agency’s brand design projects being an integrated extension of a client’s brand strategy and creative output. 

Speaking on her appointment, she said, “I’m honoured to be appointed as National Design Director, and excited to welcome Nikki to the team for her internship, and hopefully beyond. The opportunity to work across the national Wunderman Thompson client base and stretch the boundaries of our strategic design thinking is amazing for the team, and for me personally”.

Meanwhile, Wunderman Thompson CEO Matt Parry commented, “Mel and her team bring a huge level of experience and creativity to our design offer nationally. It was a natural decision to place her in this important national role. We’re also excited about adding Nikki to the team and looking forward to giving her career a great kick-start at WT”.

In addition, the design team will be bolstered by the addition of Nikki Singh, one of four recipients of the Helen Lansdowne Resor (HLR) Scholarship. The scholarship is an international opportunity that aims to amplify historically marginalised voices in the creative industry. It provides females and non-binary university students the opportunities and support they need to successfully join the advertising industry’s creative ranks.

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Marketing Featured ANZ

Enigma appoints Gipi Gopinath as head of performance media

Sydney, Australia – Independent creative, design and media agency Enigma has appointed Gipi Gopinath as its new head of performance media, further bolstering the agency’s existing performance capabilities.

Gopinath’s key responsibility will be to lead Enigma’s performance media team as the agency continues to realise its ambition to invest heavily in data and tech capabilities.

He was recently the SEO experience director at Reprise Sydney and prior to that was director of search at Croud Sydney. He has also held senior SEO roles at APD in Sydney as well as iCrossing and TUG in the UK.

His years of strategic skills and experience have encompassed SEO, SEM, social, and programmatic, and managing teams to deliver digital strategy and implementation for top-tier clients including eBay, LG, Fantastic Furniture, Tourism Australia, and Coca-Cola.

Speaking on his new role, Gopinath said, “I am incredibly excited to join Enigma, they are one of the few truly integrated agencies; they have such an exceptional and talented team who are truly passionate about their craft and clients. I am looking forward to the opportunity of working with Justin and the team and developing some truly amazing work and driving continued success and growth of our performance offering.”

Meanwhile, Justin Ladmore, head of media at Enigma, said Gopinath’s appointment was another exciting milestone as the agency continues to grow its media team and expand its performance product offering to include SEO and CRO.

Enigma’s appointments this year include Olivia Hannah Matthews as head of brand.

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Marketing Featured ANZ

Bastion Insights appoints Steven Howlett as managing director

Australia – Insights consultancy company Bastion Insights has recently announced the appointment of Steven Howlett as its new managing director

He will be leading Bastion’s Melbourne and Sydney insights teams and is expected to bring his 20 years of industry experience to the role.

Prior to joining Bastion Insights, Howlett held the role of executive director of commercial excellence at data, insights, and consulting company Kantar. He was also a partner at the global brand consulting agency Hall & Partners.

“What appealed to me most about joining the business, is that Bastion Insights provides a great mix of commercial, social, government and cross-cultural insights,” said Howlett.

He added, “Providing expert and considered advice to help every sector of the Australian economy. Couple this with being a part of Australasia’s largest independent marketing and communications group, the Bastion Think Wide strategy is exciting and market leading.”

Jack Watts, CEO of Bastion, also said, “It is terrific to have someone of Steven’s calibre and experience come on board to lead our Insights consultancy offering.”

He further explained, “Steven has made an immediate impact with our team and clients, and I look forward to this continuing as we work to grow our capabilities across commercial and brand clients, cross-cultural insights as well as nation changing government and social behavioural change campaigns.”

Bastion has also previously appointed Simon Langley as its chief creative officer, as well as Elliot Giakalis as Bastion Reputation’s principal consultant for media and public affairs.

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Marketing Featured ANZ

Red Havas launches ESG comms offering Red Havas Impact in AU

Melbourne, Australia – Red Havas has announced the launch of ‘Red Havas Impact’, the agency’s ESG communications offering, in Australia. This follows its launch in the USA, Europe, Middle East, and Africa in September this year.

Said offering brings together Red’s deep environmental, social, and corporate governance (ESG) expertise and capabilities from across the world. The practice is the result of increasing demand for global approaches to purpose-driven strategic communications. 

Red Havas has cultivated a deep understanding of purpose and ESG-driven communications with extensive global credentials and award-winning experience in purpose-driven work. Alongside global capabilities, Red Havas Impact draws on additional strengths from the broader Havas Village, particularly research and planning through Havas Labs, to offer insight-led strategic solutions.

Global CEO James Wright welcomed the launch of the new practice in the Australian market, which will be led by managing partner Matt Thomas from the agency’s Melbourne office and service clients across Australia and New Zealand.

“Red Havas Impact brings together the depth of experience within the global Red Havas micro-network combined with the powerful insights capabilities of our strategy and research teams to support clients to tackle the big issues of our day,” Wright said.

He added, “As a practice area, it draws together our expertise across sustainability, health, technology, employee communications and corporate communications, market research, strategy and brand to create work that helps our clients to meaningfully connect and make a positive difference to their stakeholders.”

Meanwhile, Thomas commented, “Across the globe we are seeing big shifts in the expectations from consumers, governments and communities that brands should do better and be better. Reputation, brand equity and social license to operate are now inextricably linked. Through Red Havas Impact we leverage skills and experience from across Havas Australia’s service offerings, informed by global best practice, to help our clients to navigate this often complex space.”

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Marketing Featured ANZ

Reprise Commerce, Amazon Ads Australia launch masterclass on retail media capability

Sydney, Australia – In partnership with Amazon Ads Australia, global commerce agency Reprise Commerce launched their new program Amazon Ads Accelerator, a bespoke in-person masterclass focused on retail media capability.

The program aims to provide foundational knowledge and tactical skills to develop and manage successful end-to-end campaigns with Amazon to drive client growth. It is open to all IPG Mediabrands’ agencies including Reprise, Initiative, UM and Matterkind, with plans to expand into other markets next year.

Amazon Ads Accelerator features curated bespoke content within the pilot program that covers five key topics across two days. This includes Amazon Essentials, Insights and Planning, Sponsored Ads, DSP and Ad Tech, and Brand Innovation Lab. 

The participants are expected to become certified in an area of relevant specialisation by the end of the program.

Jess White, CEO of Reprise, shared that she is “incredibly proud” to be piloting the new program content in the ever-evolving eCommerce landscape. She said, “Accelerator is a game-changer and is key to evolving Reprise’s eCommerce offering in a rapidly hanging and very competitive environment.”

She added, “The masterclass delivers an immersive experience for teams to develop holistic strategies that amplify Amazon capabilities to drive sales growth. By creating seamless customer flow across the purchase journey, Accelerator further enhances the success of Reprise’s proprietary FLOW framework, designed to maximise outcomes for clients.”

Stef Morrison, eCommerce lead at Reprise Commerce also said, “Our clients will benefit from the additional knowledge and skills our teams are armed with; it clearly enhances inter-agency collaboration across IPG agencies; and importantly it provides our people with inspiration on how the Amazon marketplace is valuable for brands who sell – and don’t sell – on Amazon by providing solutions for every stage of the consumer journey.”

“We are thrilled at the response from our teams on the day, they were highly engaged asking lots of questions and there was a real buzz around collaborating on full funnel eCommerce solutions for our clients,” Morrison added.

The program commenced in Sydney last week and will be rolled-out to Melbourne on December 6.

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Marketing Featured ANZ

M&C Saatchi appointed as poultry company Baiada’s social agency

Sydney, Australia – Marketing agency M&C Saatchi has been appointed as the social agency of Baiada, a private company that produces poultry products. This will see the agency responsible for managing its brands’, Lilydale and Steggles, social activity.

The appointment by Baiada also further builds on M&C Saatchi’s social portfolio, having been appointed Woolworths’ paid social agency in July.

“We’re on a mission to accelerate brand growth. M&C Saatchi, as our lead creative agency, is well placed [on integrating] ‘social’ as part of their remit to give us a holistic creative solution,” said Yash Gandhi, Baiada’s head of marketing.

Meanwhile, Sian Cook, managing director at M&C Saatchi, commented, “Baiada are a brilliant and longstanding partner we’re proud to have created lots of great work with. So, we’re thrilled to extend that partnership and supercharge social for Steggles and Lilydale.”

Earlier this year, M&C Saatchi Sydney announced the additions to its creative team, namely Julian Lock, the new craft designer, Billie Gurr and Jake Rowland, the new junior art directors, and William Campion and Claire Kirby, the new junior copywriters.

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Marketing Featured ANZ

WPP’s new training program in AU to kickstart career of emerging creative talents

Sydney, Australia – Global creative transformation company WPP has launched a new training program in Australia called ‘Breakthrough Cadetship’ to provide emerging talents with a passion for creativity the opportunity to kickstart their career within WPP in Australia.

The ‘Breakthrough Cadetship’ is part of WPP’s talent transformation agenda enabling WPP to source Australia’s future-ready talents.

The inaugural program, run out of Sydney, sees eight candidates experiencing four three-month rotations across WPP’s award-winning creative and production agencies Hogarth, VMLY&R, whiteGREY and Wunderman Thompson. 

The program offers the Breakthrough Cadets the opportunity to develop skills in client servicing, branding, strategy, customer experience, and production, with the opportunity for full-time permanent employment at the end of the program for successful candidates. The candidates commenced their cadetship in September, with an initial one-week orientation.

In addition, the training program was designed for people with a passion for creativity and a curiosity to learn – formal tertiary qualifications and prior industry experience were not required as part of the selection process. Candidates were selected after three rounds, with the final round consisting of an in-person immersion day at WPP’s Sydney Campus. 

The successful candidates bring with them a diversity of experience and skills, including electronics and engineering, zoology, digital health, start-up commerce, innovation, and film production.

Morag Eyles, chief people officer for ANZ at WPP, said, “WPP’s purpose is to build better futures for our people, planet, clients and communities, therefore we need exceptional people to join us on this mission. With the Breakthrough Cadetship, we are developing a new pipeline of talent as part of our ambition to diversify how we work and the work we deliver. We are ecstatic to welcome the 2022 Breakthrough Cadets to WPP and look forward to growing together with them on their journey.”

Meanwhile, Rose Herceg, president for ANZ at WPP, commented, “At WPP, you can build a career for life; it is something we are proud to support through learning and development, mobility and open doors across our network of companies. We created this Cadetship to attract and develop the next generation of leadership within our industry, ensuring we maintain the skillsets needed as our clients’ creative transformation partner. I am delighted to welcome the first cohort of Breakthrough cadets and wish them well on their career pathway within WPP.”