Singapore – Edelman has appointed Jenny Granger as the head of strategy for health in Asia-Pacific, which reflects the firm’s strategic focus on handling clients in the pharmaceutical, medical technology and consumer wellness space.
At Edelman, Granger will work closely with client leaders, creative teams and clients themselves to help address some of the most pressing challenges currently facing the sector, in order to provide cut-through communications and marketing strategies.
Her appointment will further build the foundation Edelman’s health business has built around cross-regional expertise, with teams working across the region to service clients. Granger will focus on integrating creative and strategy with Edelman’s health teams across Asia.
A senior communications strategist and market researcher with more than 20 years of experience in integrated marcoms strategy for prescription and OTC brands, Granger joins Edelman after leading her own strategy and research consultancy with a focus on go-to-market and growth strategies across health and wellness, pharmaceuticals, beverage industries and not-for-profits.
Speaking on her appointment, Granger says, “Edelman’s attraction is its unique set of strengths for knowing how to build ‘Trust through Action’. I’m looking forward to working with some great minds in technology, strategy, and creativity across the APAC region to create impactful health communications for our clients, who themselves are doing extraordinary work for their customers and patients.”
Meanwhile, Will Collie, vice chair of health for Edelman in APAC, commented, “As expectations of the communications and marketing function become more focused on driving real business outcomes, Edelman’s health clients need to know that we are putting strategy expertise at the centre of our consulting. The communications and marketing environment has become complex, so we are deliberately building teams that think broadly around the entire health business ecosystem, providing a focused and strategic perspective to the issues our clients face.”
Collie adds, “We’re building teams with no boundaries, bringing the best minds to our clients regardless of where they’re based. Our integrated approach, coupling data, insights and health expertise to deliver high-impact creative engagement, sets us apart. The addition of these deep-rooted Health experts, with their knowledge of the region and insights at the local level, strengthens our capabilities both across APAC as a region as well as in local markets where clients are operating on the ground.”