Singapore – Redhill, one of the fastest-growing full-service global communications agencies, has announced the appointment of Farah Zuber as its senior director for Malaysia. The agency, which has unveiled a number of leadership appointments in the past months, said the new role in Malaysia is to further accelerate its growth in the region.
Zuber is responsible for growing Redhill’s operations in Malaysia, focusing on business development and client acquisition. Additionally, she supports the agency’s leadership team at its Singapore headquarters, particularly in the areas of technology and finance. In this dual role, Farah reports to Umesh Nair, deputy managing director at Redhill.
“We are excited to have Farah on board. Her extensive familiarity and experience in Malaysia add great depth to our operations and will be instrumental in our regional expansion, especially as our offerings and client portfolios continue to grow exponentially. She has a proven track record of planning and executing impact-driven campaigns across various sectors. Her capabilities and expertise will be invaluable as Redhill continues to pursue new heights,” said Umesh.
Zuber has been in the public relations industry for over 12 years, specialising in integrated strategic communications and brand reputation development and management. She has managed high-performing teams and led operations in multinational agencies. Farah also has extensive experience in driving cross-media creative executions informed by data.
Before joining Redhill, Zuber set up a regional agency in Malaysia from the ground up. Besides technology and finance, She has worked with brands in the property, lifestyle & hospitality, oil & gas, government, and healthcare sectors.
“I look forward to bringing my expertise to grow Redhill’s Malaysian operations while capitalising on emerging opportunities across the region. As data will play a stronger role in brand and reputation strategies, we are better positioned to create more bespoke and personalised solutions for our clients. Redhill is on a consistent growth trajectory; I am excited to be part of the team as it continues to strengthen its presence globally,” said Zuber.
Most recently, Redhill launched its metaverse offering through a partnership with Pixel Canvas, a leading US-based enterprise metaverse platform. Redhill will be leveraging its platform and technologies in order to deliver brand campaigns and communications strategies for brands in the metaverse.
