Marketing Featured Global

Redhill launches comms support programme to support early-stage startups

Singapore – Global communications agency Redhill has launched its Redhill Lancers Programme, which aims to help with the growth of high-potential, early-stage companies that recognise the importance of public relations and marketing.

Through the program, Redhill will be providing 360-degree communications support to early and growth-stage startups to help them raise investor capital, network with strategic partners, and create sustainable businesses.

The agency will also make strategic investments in companies that focus on solving real-world problems and those with significant growth potential.

Ten selected startups will be given access to Redhill’s full suite of PR and marketing services including communications strategy, media relations, social media, video production, web development, content and research, design and branding, digital marketing, crisis communications, government affairs, and event management. 

Applicants are now invited to share proposals and will be evaluated for their investment, business strategy, and growth potential.

Speaking on the programme’s inspiration, Jacob Puthenparambil, CEO of Redhill, said, “Many early-stage Startups focus a lot on their product and customers that they tend to overlook the communications aspect of the business. For customers and investors to trust them they need to have some level of credibility, and this is where PR plays a pivotal role in helping Startups build their brands and reputations to boost awareness, build credibility, and attract key stakeholders.”

He added, “Through the Redhill Lancers programme, our aim is to help nurture high-potential early-stage companies to navigate their growth journeys and to scale up quickly and sustainably through access to our global partner ecosystem and advisory from Redhill’s executive leadership.”

Redhill also previously launched its metaverse offering in collaboration with US-based enterprise metaverse platform Pixel Canvas.

Marketing Featured APAC

Ex-CARRO Manisha Seewal joins Redhill as senior international advisor 

Singapore – Redhill, the Singapore-headquartered communications agency with a global presence, has taken in marketing veteran Manisha Seewal to be its senior international advisor. Seewal most recently comes from Australia, helming the marketing of Gumtree Australia, CarsGuide and Autotrader; and was most notably the CMO of SEA car marketplace, CARRO

Seewal will be closely working with Redhill CEO Jacob Puthenparambil. She will be taking primary responsibility for driving the agency’s operational performance, scaling its international presence, and activating additional growth opportunities. 

“Redhill has accelerated its growth organically and through acquisitions over the past few years. Manisha’s role will help build on our momentum. She is a seasoned operational leader with deep experience in the marketing and digital transformation space in the Southeast Asia and Australia region,” said Puthenparambil.

Seewal brings with her over two decades of marketing experience in advertising, banking, insurtech, startups, and e-classifieds across the APAC region. As CMO of Gumtree Australia, CarsGuide and Autotrader, she led the digital transformation of all three brands’ marketing and editorial functions in Australia. 

Meanwhile, as Group CMO of SEA’s first Unicorn online car marketplace, CARRO, a role she held for three years up to 2021, Seewal scaled the company’s marketing function from a three-person team to over 70 strong across Singapore, Indonesia, Thailand, and Malaysia. Concurrently, she served as the CEO of CARRO’s, the e-classified marketplace in Indonesia. 

Seewal has exemplified her leadership in the digital transformation space, being accounted to for several ‘Singapore’s first’ digital transformation initiatives. These include Singapore’s first ‘Netflix for Cars’, a car subscription-based service; Singapore’s first life insurer chatbot, and Singapore’s first pay-as-you-drive insurance service. 

“I am delighted to join the Redhill team at a pivotal time in the company’s international growth. With several recent acquisitions, new service offerings, industry partnerships and a highly experienced core team, we have a strong foundation in place as we write the next chapter of our growth. I look forward to imparting my knowledge of the industry to help take the company to greater heights,” commented Seewal. 

Puthenparambil added, “She’s [well-positioned] to help the company execute on our international expansion plans while driving operational improvements. I am delighted to welcome Manisha to our team.”

Redhill has been ramping up its growth in the past year with a slew of new team hires and a couple of acquisitions such as video production company VS Story. 

For MARKETECH APAC’s Empowered Women series this 2021, Seewal was one of the women marketing leaders who sat down with us to share her leadership story and insights. 

In the conversation, she shared about the bias that is still ever-present for leaders like her in male-dominated spaces such as the automotive. 

“I think that’s the main reason why we need more women to join the industry so we can start changing the narrative,” Seewal said. 

Marketing Featured Southeast Asia

Redhill appoints Farah Zuber as senior director for Malaysia

Singapore – Redhill, one of the fastest-growing full-service global communications agencies, has announced the appointment of Farah Zuber as its senior director for Malaysia. The agency, which has unveiled a number of leadership appointments in the past months, said the new role in Malaysia is to further accelerate its growth in the region. 

Zuber is responsible for growing Redhill’s operations in Malaysia, focusing on business development and client acquisition. Additionally, she supports the agency’s leadership team at its Singapore headquarters, particularly in the areas of technology and finance. In this dual role, Farah reports to Umesh Nair, deputy managing director at Redhill. 

“We are excited to have Farah on board. Her extensive familiarity and experience in Malaysia add great depth to our operations and will be instrumental in our regional expansion, especially as our offerings and client portfolios continue to grow exponentially. She has a proven track record of planning and executing impact-driven campaigns across various sectors. Her capabilities and expertise will be invaluable as Redhill continues to pursue new heights,” said Umesh. 

Zuber has been in the public relations industry for over 12 years, specialising in integrated strategic communications and brand reputation development and management. She has managed high-performing teams and led operations in multinational agencies. Farah also has extensive experience in driving cross-media creative executions informed by data. 

Before joining Redhill, Zuber set up a regional agency in Malaysia from the ground up. Besides technology and finance, She has worked with brands in the property, lifestyle & hospitality, oil & gas, government, and healthcare sectors. 

“I look forward to bringing my expertise to grow Redhill’s Malaysian operations while capitalising on emerging opportunities across the region. As data will play a stronger role in brand and reputation strategies, we are better positioned to create more bespoke and personalised solutions for our clients. Redhill is on a consistent growth trajectory; I am excited to be part of the team as it continues to strengthen its presence globally,” said Zuber. 

Most recently, Redhill launched its metaverse offering through a partnership with Pixel Canvas, a leading US-based enterprise metaverse platform. Redhill will be leveraging its platform and technologies in order to deliver brand campaigns and communications strategies for brands in the metaverse

Marketing Featured Global

Redhill expands to UK, appoints Loriann Luckings-Marwood as director

Singapore – Singapore-based global communications agency Redhill has announced its expansion into the United Kingdom, and appointing Loriann Luckings-Marwood as its director for its UK office. This follows months after its previous expansion to the Middle East and Africa in April this year.

Through establishing their presence in the UK and by tapping into the expertise of their global network, Redhill’s aim is to provide local clients with strategic communications solutions to enter new markets and expand their global footprint and global clients to enter and deepen their market presence in the UK.

Within the first month of its operations, starting September 2022, Redhill has secured The Powder Shampoo as its first client along with a number of projects and new business opportunities in the pipeline that are expected to materialise later this quarter.

Jacob Puthenparambil, CEO at Redhill, said, “The decision to expand into the UK was the next logical step in our global business growth strategy. By establishing our presence in the UK, we are now better able to service local marketers and welcome global and regional brands and clients to the UK.” 

He added, “We could not be more pleased to have Loriann join our team. Her extensive experience, deep technical expertise, excellent understanding of the UK market and local market relationships with stakeholders and the media will be instrumental in providing the highest level of service to our clients seeking integrated communication solutions.”

Meanwhile, Loriann will focus on establishing the UK market, driving local expertise and cross-market collaboration to orchestrate broader capabilities for clients and accelerate business growth in addition to hiring new talent.

With nearly two decades experience in the communications industry, Loriann has established a strong track record in planning, leading, and executing integrated communications strategies. She specialises in retail and consumer brand communications, and throughout her career, has delivered insight-informed integrated campaigns for renowned brands such as Microsoft, eBay, and the National Health Service (NHS) in the UK.

Tavy Cussinel, managing director at Redhill, said, “Loriann is not just a consummate public relations professional – she also knows the communications industry inside out and is deeply passionate about storytelling, which is a must in creating authentic connections and meaningful impact. She brings a wealth of experience from working with some of the biggest brands in the world, and her drive to create and connect in new, innovative ways is a perfect fit with the Redhill DNA. I believe that Redhill UK could not be in safer hands with Loriann at the helm, and I am excited to see it grow.”

Marketing Featured APAC

Redhill launches metaverse offering with Pixel Canvas

Singapore – Global communications agency Redhill has partnered with Pixel Canvas, a leading US-based enterprise metaverse platform, to deliver interactive and immersive brand experiences for clients and brands in the metaverse

With an aim to transform customer experience and deliver real business outcomes, Redhill will leverage Pixel Canvas’s platform and technologies into brand campaigns and communications strategies – adding a new dimension to omnichannel storytelling for clients.

Jacob Puthenparambil, founder and CEO of Redhill, said, “The Metaverse is a fast-evolving digital environment that could fundamentally transform how brands interact with their customers and communities at large. We’re already beginning to see the Metaverse open up many new opportunities for brands. Through our collaboration with Pixel Canvas, our Metaverse offering is designed to help our clients understand and capitalise on this next massive wave disrupting businesses and industries and arming them with the strategies and technologies they need to fully capitalise on these new virtual worlds.”

Formerly an award-winning virtual reality (VR) game company, Pixel Canvas began designing and delivering 3D virtual event prototypes to Fortune 500 companies such as Verizon and WarnerMedia. As interest in the metaverse rose and demand grew for immersive and visually appealing virtual experiences, Pixel Canvas pivoted to developing a full platform capable of delivering enterprise-grade metaverse experiences that were highly customisable, scalable, interactive, and accessible.

To date, Pixel Canvas’s library contains over 25 templated environments, 30 minigames and five escape rooms that can all be fully reskinned to meet a brand’s needs, complemented by a full set of networking features such as video and text chat, livestreaming and more. Additionally, these experiences are cloud-rendered for scalability and browser-based to be accessible by any connected device.

“Through our partnership with Redhill, our companies will be able to deliver best-in-class immersive experiences to transform how brands connect, collaborate, and communicate in a fully realized metaverse. With our photorealistic technology and gamified touchpoints, we can build deeply engaging experiences where users can interact with brands in entertaining ways, as well as where brands can use engagement data to inform sales and marketing strategies,” said Joey Lee, founder and CEO of Pixel Canvas.

Metaverse experiences for brands represent the most recent addition to Redhill’s ever-expanding portfolio of diverse end-to-end communications services. Most recently, Redhill acquired Singapore-based Vision Strategy Storytelling (VS Story) as part of the agency’s efforts to further strengthen its sustainability offerings. 

Earlier this year, Redhill has also established a new creative technology and design unit – Redhill Studio – that offers creative design, video and podcast production, and website and web application development. 

Marketing Featured Southeast Asia

Redhill acquires sustainability-focused storytelling firm VS Story to bolster sustainability offerings

Singapore – Full-service global communications agency Redhill has acquired Singapore-based sustainability-focused storytelling company VS Story to further strengthen its sustainability offerings to meet its clients’ rising needs. 

Through the acquisition, VS Story will be extending Redhill’s sustainability arm providing creative visual storytelling solutions centred around social impact and sustainability for the agency and its clients.

Founded in 2016, VS Story champions the global movement toward an inclusive, equitable, and regenerative economy. It has demonstrated a track record in delivering high visibility to important social and environmental issues through impactful visual storytelling.

Moreover, VS Story’s portfolio includes storyboarding, filming, photography, and post-production of various projects such as authentic documentaries, staff engagement videos, visual graphics and animation, infographics, and aerial videography, amongst others. It boasts a partner portfolio that includes Essilor Luxottica, Danone, PayPal, and MAS Holdings, as well as Winnow Solutions, and Linkedin, amongst others.

Jacob Puthenparambil, CEO of Redhill, commented that Redhill puts sustainability at the core of their business strategy, and they are delighted to have VS Story join their team, as it has an outstanding track record of producing sustainability-led visionary impactful initiatives.

“I am confident that together we’re in a stronger position to help our clients develop creative communications strategies that deliver on their commitments to their stakeholders,” said Puthenparambil.

Meanwhile, Jacqui Hocking, CEO of VS Story, shared that they are incredibly excited to work closely with Redhill to realise their joint passion for creating genuine systemic impact, and she is looking forward to working with their clients together on creating visionary and purpose-driven narratives and initiatives that affect change and impact lives. 

“Through our collaboration, we reaffirm our commitment towards making Singapore a global centre for the circular economy, AgriTech, and sustainable finance,” said Hocking.

The acquisition signifies Redhill’s steadfast commitment to sustainability following the recent appointment of Marta Bigio, senior director of sustainability, earlier this year. It also marks the agency’s second acquisition, after acquiring Hong Kong-based Creative Consulting Group (CCG) in early 2022 as part of its continued global expansion.

Most recently, Redhill has also appointed Do Sik (DS) Kim, former senior writer at Seoul Broadcasting System (SBS), to be its new chief operating officer for its Korea operation. He will be focusing on driving local expertise and cross-market collaboration to orchestrate broader capabilities for clients and accelerate business growth — with a sharp focus on the domestic market’s thriving start-up and tech investment ecosystem.

Marketing Featured East Asia

Veteran journalist Do Sik Kim joins Redhill as new COO for Korea

Seoul, South Korea – Full-service communications agency Redhill has appointed Do Sik (DS) Kim, former senior writer at Seoul Broadcasting System (SBS), to be its new chief operating officer for its Korea operation. 

In his new role, Kim will be based in Seoul and working closely with Redhill Korea’s leadership team. He will also be focusing on driving local expertise and cross-market collaboration to orchestrate broader capabilities for clients and accelerate business growth — with a sharp focus on the domestic market’s thriving start-up and tech investment ecosystem. 

Kim is a veteran journalist with over three decades of experience in public affairs and corporate communications. Over the course of his career, he has developed a robust background in legal reporting and has forged strong connections with various government sectors from the Prime Minister’s Office to the Ministry of Trade, Industry, and Energy, as well as with prominent prosecutors and lawmakers. He began his journalism career at the Yonhap News Agency, followed by a 26-year stint with SBS.

Commenting on his appointment, Kim said that he could not be more excited by this opportunity to join hands with this rapidly growing agency.

“I’m looking forward to assisting our local clients with creating exceptional marketing communications and creative innovations to enter new markets and expand their global footprint and global clients to enter and deepen their market presence in South Korea,” he said. 

Meanwhile, Jacob Puthenparambil, founder and CEO of Redhill, noted that they know their clients will greatly benefit from Kim’s foresight, wealth of experience, and counsel to navigate their complex business and communication challenges.

“DS brings deep subject matter expertise and an impressive track record as a trusted advisor, collaborator, and growth driver. I have full confidence that he will be a great asset to expand our domestic footprint and orchestrate new service offerings to create exceptional work for our clients, said Puthenparambil.

Marketing Featured Southeast Asia

Redhill appointed as SO Sofitel Hua Hin’s PR agency in Singapore

Singapore – Full-service global communications agency Redhill has been appointed as the lead public relations (PR) agency for SO Sofitel Hua Hin in Singapore. This remit is SO Sofitel Hua Hin’s first partnership post-pandemic as Thailand reopens its doors to international visitors.

As part of the remit, Redhill will be working with SO Sofitel Hua Hin to raise awareness of the resort and boost its reputation with a scope that covers PR counsel, media, and influencer engagement, as well as media monitoring and analysis. 

Shubham Chandra, SO Sofitel Hua Hin’s cluster general manager, commented that they are delighted to have Redhill on board to support SO Sofitel Hua Hin as they open the doors to visitors from around the world.

“We are proud to partner with an agency that has deep expertise in the hospitality sector in Singapore, and one that truly understands our commitment to bringing unique, personalised and authentic lifestyle experiences to guests,” said Chandra.

Meanwhile, Marienelle Castelino, Redhill’s managing director, said, “We are honoured to be working with a high-end, fashion-led lifestyle brand like SO Sofitel Hua Hin. We look forward to a meaningful partnership and positioning SO Sofitel Hua Hin as a perfect destination for travellers who want fashionable and social luxury experiences.”

In April 2022, Redhill has officially launched Redhill Studio, a specialist division offering services for the designing of creative assets and web development. At the same time, the agency has also welcomed Aditya Menon as the division’s business director. He will spearhead the division and enhance Redhill’s broad range of services.

Marketing Featured Southeast Asia

Redhill unveils new division, taps Aditya Menon as business director

Singapore — Full-service communications agency Redhill has officially launched Redhill Studio, a specialist division offering services for the designing of creative assets and web development. At the same time, the agency has also welcomed Aditya Menon as the division’s business director. He will spearhead the division and enhance Redhill’s broad range of services.

Menon holds an extensive understanding of the marketing and advertising industry having almost a decade of experience. He has extensive expertise in delivering meaningful integrated marketing campaigns having led multiple creative network agencies in India and Singapore namely JWT, Grey and BBDO. In his previous roles, Menon managed high-value clients like Google, Procter & Gamble, Unilever, Johnson & Johnson as well as Singapore-based enterprises like RedMart.

Menon commented on his appointment, saying “Redhill Studio signifies our response to the evolution of communications agencies around the world in raising their competitiveness via full-fledged services. The Redhill Studio team is packed with a diverse pool of expert talent that ranges from graphic designers and video producers to IT specialists – we are ready to act as a one-stop creative and technology production hub to help Redhill solidify and expand our capabilities and offerings.”

Meanwhile, Ann-Marie Eu, COO of Redhill, said that they’re very excited to launch Redhill Studio and bring Menon on board. Eu added that visual and online content are crucial components in integrated communications campaigns.

“More organisations today seek to streamline their vendor engagements with agencies that possess diverse proficiencies that can reliably support the delivery of end-to-end, 360-degree services. We are confident of meeting this need of our clients, backed by a talented team who will be led by Menon, an industry veteran. Redhill Studio will help scale our offerings across markets as we work towards providing a holistic, well-rounded suite of services that cater to any of our client’s communications needs,” Eu said.

Redhill Studio offers services via three key verticals namely brand and design, video development and website creation. Under the first service, the division offers a wide array of services related to branding collaterals like print and packaging work required for client campaigns, as well as production of digital materials, including the pre-and post-production of digital content present in advertising and social media campaigns.

For video development, the studio produces video content that can be used as internal assets or those intended for external activities, alongside producing animations. Lastly, website creation involves streamlining the website development process, as the studio also specialises in coding and customising complex website applications while also simplifying product and user flows to optimise the user experience.

Redhill Studio will lead the agency’s provision of creative services for Singapore government communications campaigns – following Redhill’s appointment to the Singapore Ministry of Communications and Information’s Whole of Government panel of vendors.

Marketing Featured Southeast Asia

Global PR firm Redhill expands to Middle East & Africa

Singapore Redhill, the Singapore-headquartered full-service global communications agency, has expanded its presence in the Middle East and Africa (MEA) with its strategic inclusion in the Abu Dhabi Global Market (ADGM), a renowned international financial center located in Abu Dhabi. 

Redhill’s strategic inclusion in the ADGM expands its access to new commercial prospects in Abu Dhabi and around the region. The presence of the agency at ADGM also enables other ADGM-registered firms, investments, and startups with a co-located partner that specializes in the entire range of communications advice and can drive regional and global expansion.

The addition of Redhill to the ADGM shows the agency’s rapid worldwide growth momentum. In 2021, Redhill established a footprint in South Korea, and throughout 2022, it went a step further with its first acquisition, Hong Kong-based Creative Consulting Group (CCG) – a synergistic move that will help Redhill grow its presence and service offering in Asia. These are in addition to Redhill’s current presences in Australia, Germany, Japan, Malaysia, Sri Lanka, Thailand, the United States, and other countries.

Anit Kurian, managing director of  Middle East & Africa at Redhill, shared that Redhill chose to start in the ADGM because they believe in the value of a strong presence in the UAE’s capital. 

“We now have a launchpad to help our international clients amplify their reach in the MEA region; in turn, our global network enables us to broadcast the stories of and from Abu Dhabi to the world. There is excellent synergy between Redhill and the ADGM, and we are proud to be the first PR agency within its vibrant ecosystem,” Kurian said. 

Dhaher bin Dhaher Al Mheiri, CEO of registration authority at ADMG, commented, “The ADGM’s robust, progressive business-friendly ecosystem has attracted some of the world’s most competitive and aspirational businesses to build their regional headquarters here, and that includes Redhill. Aligning with Abu Dhabi’s broader growth strategy, our vision is to build a globally competitive pool of businesses that can serve not just the MEA region, but also the international market.”

“As an international Financial Centre, we look forward to welcoming more businesses from Asia and beyond who are looking for a steppingstone to the UAE and the wider region,” Al Mheiri adds.

To date, Redhill has worked with various clients in and from the region such as the World Police Summit, Malaysia Digital Economy Corporation, East Ventures and Moglix. The agency has also established a second office in Dubai Media City with plans to double its regional headcount in 2022.