New York, USA – Global independent marketing consultancy, R3, has launched a new suite of digital tracking services to help marketers assess how their social, influencer, search, and e-commerce marketing measures up against others in their industry.
The new services, namely SocialTrack, InfluencerTrack, eCommTrack, and SearchTrack, have been developed to deliver business-relevant metrics that help marketers improve performance across four key areas of marketing. Each digital tracking service uses bespoke audits available on a quarterly or annual basis to deliver in-depth reports with customised, strategic, and tactical recommendations.
SocialTrack identifies performance gaps, including which markets are overexposing ads or under leveraging paid ads on social media, while InfluencerTrack analyses influencer quality, competitor performance, and influencer effectiveness on a quarterly basis.
Meanwhile, eCommTrack delivers a quarterly or annual evaluation of brand and competitor experience, product ratings and reviews, SEO visibility, and share-of-shelf, amongst others. And lastly, SearchTrack produces a quarterly report on Search Performance, looking at always-on and tactical search campaigns at a keyword level.
Greg Paull, co-founder and principal at R3, noted that R3’s new suite of digital tracking services presents decision-makers with strong supporting data that supports strategy and investment, and provides insight into key implications for their brand.
“Our approach is different from other evaluations on the market in that they go beyond numbers. Each service delivers quantitative benchmarking of key metrics, success factors for the channel, best practice guidelines, and insight into creative and innovative strategies used by competitors across a variety of digital channels,” said Paull.
