Sydney, Australia – Australian footwear and clothing company R.M. Williams has appointed WiredCo. as its global digital media partner, where the agency will be working with the apparel and footwear brand across six regions globally.
WiredCo’s mandate covers paid search, shopping, display, broadcaster video on demand (BVOD), and off-page management of the brand’s Meta, Pinterest and YouTube channels.
R.M. Williams is undergoing a massive digital transformation and will use digital media channels to drive brand awareness, consideration and growth globally, focusing initially on their biggest and emerging markets; Australia, New Zealand and the UK, respectively.
As part of the mandate, WiredCo will work in close partnership with the brand’s offline agency partner, Audience Precision, tapping into their proprietary ‘Precise360’ platform, along with Special Group, the brand’s creative agency of record.
Chris Willingham, chief marketing officer at R.M. Williams said, “What really stands out about WiredCo. is how successfully they integrate strategy and creativity with digital performance. It’s something I haven’t seen done this well by a digital agency before.”
He added, “Above all, the people at WiredCo. are the perfect fit for the people at R.M. Williams. We’re looking forward to a fruitful long-term partnership as we launch into a new era for the brand.”
Meanwhile, Angela Hampton, founder and managing director at WiredCo, commented, “We’re absolutely stoked to be appointed to the legend and icon that is R.M.Williams. Having grown up in the bush myself, I have a genuine connection with the brand so this is a dream come true for our agency. As the brand embarks upon a new journey to get closer to its Australian roots, we can’t wait to play a key role in realising this.”