Tag: digital media
This strategic acquisition combines Catcha Digital’s digital advertising solutions with FrameMotion’s immersive digital marketing capabilities in producing digital content leveraging on virtual reality and augmented reality technology to augment both online and offline advertising experiences.
The acquisition will provide significant cross-selling opportunities between Catcha’s existing advertising client base and Tastefully’s clientele.
As per the mandate, dentsu X - the data & tech-driven agency from dentsu India, will cater to a gamut of digital media solutions for the brand.
According to the report, television budgets are stabilising in 2024 and are expected to be up by 0.2% following 2023’s - 2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics.
In an exclusive conversation with MARKETECH APAC, Khoo also added that by leveraging the company’s data, he will be able to create cohesive and actionable strategies in line with FrieslandCampina’s current business strategy, as well as being able to drive effective decision-making across the organis...
The partnership will see Outbrain’s AI-driven customisation featured on the digital publisher’s website.
With a strong heritage in high-impact, gaming, video, and audio advertising, Performance by Azerion establishes the platform as an end-to-end solution for clients.
WiredCo’s mandate covers paid search, shopping, display, broadcaster video on demand (BVOD), and off-page management of the brand’s Meta, Pinterest and YouTube channels.
The study also found that almost 60% of publishers anticipate a reduction in the workforce brought by revenue loss.
Powered by Bench Connect, the platform enables advertisers to scale their campaigns across multiple platforms while gaining transparency of all digital media channels.
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