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Independent agency The Wired Agency rebrands as WiredCo.

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Australia – Australia’s independent agency, The Wired Agency, has now rebranded to WiredCo. This rebranding includes a new name, which comes with a new logo, branding, and website.

WiredCo.’s purpose is to move digitally and humanly by specialising in strategy, insight and creative for content, social, and search, as well as placement and partnerships. Its key clients include Pizza Hut, Assembly Label, Indeed, Chatime, Maurie & Eve, and Viking Cruises, amongst others.

Angela Hampton, founder and managing director at WiredCo., commented that the change symbolises a new chapter for its business, as it has grown from a two-person gig just a few years ago, to an incredibly connected and talented 32-person business.

“Our updated brand and name reflects a maturing of our agency and of who we are – we’re connected, and we move brands digitally, humanly,” said Hampton.

Meanwhile, David Kennedy-Cosgrove, managing partner at WiredCo., said “We wanted our new brand to better represent what we now do as an agency. Our legacy is performance marketing, and our fastest-growing service line is now creative and content. We are taking on bigger and better brand work so we needed a brand that also played to this strength.” 

Additionally, WiredCo. shared that it has experienced a record 70% compound annual growth rate in revenue over the past five years and with this year looking to exceed all records for the business, several roles are open at the agency, including social media executive (on-page), digital performance account manager, digital designer, and social media specialist (off-page).

Facing a tough talent market, WiredCo. has also recently launched its own recruitment drive called, Recruit your Mates where $10,000 per role is up for grabs for anyone who recommends successful placements, totalling $40,000.

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