Tag: The Wired Agency

Sydney, Australia – Australian footwear and clothing company R.M. Williams has appointed WiredCo. as its global digital media partner, where the agency will be working with the apparel and footwear brand across six regions globally.

WiredCo’s mandate covers paid search, shopping, display, broadcaster video on demand (BVOD), and off-page management of the brand’s Meta, Pinterest and YouTube channels.

R.M. Williams is undergoing a massive digital transformation and will use digital media channels to drive brand awareness, consideration and growth globally, focusing initially on their biggest and emerging markets; Australia, New Zealand and the UK, respectively.

As part of the mandate, WiredCo will work in close partnership with the brand’s offline agency partner, Audience Precision, tapping into their proprietary ‘Precise360’ platform, along with Special Group, the brand’s creative agency of record.

Chris Willingham, chief marketing officer at R.M. Williams said, “What really stands out about WiredCo. is how successfully they integrate strategy and creativity with digital performance. It’s something I haven’t seen done this well by a digital agency before.” 

He added, “Above all, the people at WiredCo. are the perfect fit for the people at R.M. Williams. We’re looking forward to a fruitful long-term partnership as we launch into a new era for the brand.”

Meanwhile, Angela Hampton, founder and managing director at WiredCo, commented, “We’re absolutely stoked to be appointed to the legend and icon that is R.M.Williams. Having grown up in the bush myself, I have a genuine connection with the brand so this is a dream come true for our agency. As the brand embarks upon a new journey to get closer to its Australian roots, we can’t wait to play a key role in realising this.”

Australia – Australia’s independent agency, The Wired Agency, has now rebranded to WiredCo. This rebranding includes a new name, which comes with a new logo, branding, and website.

WiredCo.’s purpose is to move digitally and humanly by specialising in strategy, insight and creative for content, social, and search, as well as placement and partnerships. Its key clients include Pizza Hut, Assembly Label, Indeed, Chatime, Maurie & Eve, and Viking Cruises, amongst others.

Angela Hampton, founder and managing director at WiredCo., commented that the change symbolises a new chapter for its business, as it has grown from a two-person gig just a few years ago, to an incredibly connected and talented 32-person business.

“Our updated brand and name reflects a maturing of our agency and of who we are – we’re connected, and we move brands digitally, humanly,” said Hampton.

Meanwhile, David Kennedy-Cosgrove, managing partner at WiredCo., said “We wanted our new brand to better represent what we now do as an agency. Our legacy is performance marketing, and our fastest-growing service line is now creative and content. We are taking on bigger and better brand work so we needed a brand that also played to this strength.” 

Additionally, WiredCo. shared that it has experienced a record 70% compound annual growth rate in revenue over the past five years and with this year looking to exceed all records for the business, several roles are open at the agency, including social media executive (on-page), digital performance account manager, digital designer, and social media specialist (off-page).

Facing a tough talent market, WiredCo. has also recently launched its own recruitment drive called, Recruit your Mates where $10,000 per role is up for grabs for anyone who recommends successful placements, totalling $40,000.