Australia – Global advertising agency and public relations company Publicis Groupe in ANZ has appointed Jason Tonelli, the current CEO of digital agency Razorfish, to be its new CEO of ROI agency Zenith.
Tonelli will be continuing to lead Razorfish until the end of the year while his replacement is recruited. He will be moving into his new position at Zenith in January 2023.
In other roles at the Groupe, Tonelli was previously Publicis Media ANZ’s chief digital and technology officer, and executive director of technology, digital and content at Starcom Australia. He serves on the Board of Directors for the Audited Media Association of Australia.
Commenting on his appointment, Tonelli said that with a heritage of strong leadership and talented specialists, he could not be more honoured to lead Zenith and succeed Nickie Scriven, who has done an amazing job progressing the agency to where it is today.
“The opportunity ahead in what we can do for clients is enormous. Working across the full spectrum of media communications, Zenith delivers insights that lie at the intersection of consumer, category, and brand – attributing every budget to stronger business outcomes, and more personal brand experiences,” he added.
Meanwhile, Michael Rebelo, Publicis Groupe’s CEO for ANZ, shared that Tonelli’s depth of experience in media, data, technology and creative solutions has made him a key member of their executive leadership team, and most recently, he relaunched Razorfish to position the business as a progressive digital marketing transformation agency, while as chief product officer, he strengthened their agencies’ capabilities in the core areas of commerce and attention.
“Over the past ten years and in the various roles, Jason has held across the Groupe, he has shown himself to be a successful and strategic leader focused on building a strong culture and driving business outcomes for clients – making him perfectly placed to take Zenith to its exciting next stage of growth,” said Rebelo.
Just recently, Publicis Groupe has launched its sustainability consultancy ‘Salterbaxter’ in Australia. This offers solutions to help organisations in the country turn their sustainability promises into progress.