Tag: Publicis Groupe
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
France – Publicis Groupe has entered into an agreement to acquire LiveRamp in a $2.2 billion all-cash deal, expanding its addressable market and prompting an upward revision of its 2027–2028 financial targets. The deal values LiveRamp at a total enterprise value of $2.2 billion and strengthens Publicis...
Manila, Philippines – McDonald’s Philippines has launched a new Mother’s Day campaign film titled “My Many Mothers”, highlighting the role of extended family members and communities in child-rearing across Filipino households. The campaign centres on the idea that motherhood is often shared among...
The transition to the new agency model will begin immediately, with implementation taking place in phases aligned with brand planning cycles to maintain continuity and operational stability across markets.
Hong Kong – To mark its 80th anniversary, Cathay has premiered The Journey Home, a short film inspired by passenger stories and shared milestones across its eight-decade history. Launched globally, the film follows a daughter who leaves Hong Kong to study abroad, reflecting themes of separation, aspiration,...
Hong Kong – Publicis Groupe Hong Kong has appointed Rhys Turner as its inaugural Head of Creative Technology, effective immediately, as the agency strengthens its focus on AI-driven innovation and integrated creative capabilities. Originally from Australia, Turner brings two decades of experience at...
![[News] Publicis AI Hub SG](https://marketech-apac.com/wp-content/uploads/2026/04/News-Publicis-AI-Hub-SG.jpg)
Singapore – Publicis Groupe has opened an AI Development Hub in Singapore, betting the city-state can serve as a launchpad for marketing technology across Asia Pacific and beyond. Backed by the Singapore Economic Development Board, the hub will build proprietary tools spanning data, identity, media,...
Arthur Sadoun, Chairman and Chief Executive Officer stated that every vendor is audited by PwC, and that they pass the audit to our clients. In this case, Ebiquity ran the audit and that they found that The Trade Desk did not pass it.
Paris, France – Publicis Groupe is betting bigger on sport as the French advertising giant said it has agreed to acquire 160over90, a global sports and culture agency, as it sharpens its push into data-led marketing tied to live events and fandom. The deal folds 160over90 into Publicis Sports, plugging...
Shanghai, China – Publicis Groupe China has expanded Publicis Luxe China, its integrated luxury practice, with a cross-disciplinary team of more than 100 specialists across strategy, media, cultural insight, content, data, and technology, alongside the appointment of Marc Leclerc as head of the unit....
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