Tag: Zenith

Australia – Global advertising agency and public relations company Publicis Groupe in ANZ has appointed Jason Tonelli, the current CEO of digital agency Razorfish, to be its new CEO of ROI agency Zenith.

Tonelli will be continuing to lead Razorfish until the end of the year while his replacement is recruited. He will be moving into his new position at Zenith in January 2023.

In other roles at the Groupe, Tonelli was previously Publicis Media ANZ’s chief digital and technology officer, and executive director of technology, digital and content at Starcom Australia. He serves on the Board of Directors for the Audited Media Association of Australia.

Commenting on his appointment, Tonelli said that with a heritage of strong leadership and talented specialists, he could not be more honoured to lead Zenith and succeed Nickie Scriven, who has done an amazing job progressing the agency to where it is today. 

“The opportunity ahead in what we can do for clients is enormous. Working across the full spectrum of media communications, Zenith delivers insights that lie at the intersection of consumer, category, and brand – attributing every budget to stronger business outcomes, and more personal brand experiences,” he added.

Meanwhile, Michael Rebelo, Publicis Groupe’s CEO for ANZ, shared that Tonelli’s depth of experience in media, data, technology and creative solutions has made him a key member of their executive leadership team, and most recently, he relaunched Razorfish to position the business as a progressive digital marketing transformation agency, while as chief product officer, he strengthened their agencies’ capabilities in the core areas of commerce and attention. 

“Over the past ten years and in the various roles, Jason has held across the Groupe, he has shown himself to be a successful and strategic leader focused on building a strong culture and driving business outcomes for clients – making him perfectly placed to take Zenith to its exciting next stage of growth,” said Rebelo.

Just recently, Publicis Groupe has launched its sustainability consultancy ‘Salterbaxter’ in Australia. This offers solutions to help organisations in the country turn their sustainability promises into progress.

Australia – Television network SBS in Australia has partnered with Spotify and Publicis Media’s ROI agency Zenith for its new media campaign called ‘Demand Different’.

The campaign, which runs until July 2021, aims to build a customized digital experience to drive new audiences to SBS’s video streaming platform, SBS On Demand, and reconnect with its lapsed viewers. 

Through the partnership, Zenith will be tapping into Spotify’s enhanced algorithms to curate a custom SBS weekly playlist based on a user’s unique music preferences. Spotify users in the free service will be targeted via audio and display ads across platforms, while its paid subscribers are targeted on social media. 

Users will all be directed to a ‘Spotify X SBS On Demand’ microsite where they can opt in to be served a weekly SBS playlist based on their music preferences. This will allow SBS to showcase the breadth and depth of its SBS On Demand back catalog as a world-class streaming destination while opening up a new world of programs, genres, and key sporting events to Spotify listeners.

Zenith Sydney’s Managing Director Jonny Cordony shared that the team at Zenith has worked hard to differentiate from other performance-driven campaigns, and as part of this, they identified music as a core consumption opportunity within the streaming community.

“We were able to showcase hero programs and hidden gems across various content pillars in a completely customized way, curated based on their music preferences,” said Cordony.

Meanwhile, Pieter Manten, the regional head of sales at Spotify AUNZ, said that the breadth and depth of their data and insights offer a level of targeting which is unparalleled with any other audio format, as they are with their 11.9 million users every day.

“The opportunity to collaborate with SBS and Zenith to combine our insights represents a best in class approach to targeting, as we are not only driving new audiences but creating unique and customized experiences for users across both platforms,” said Manten.

Sydney, Australia – Publicis Media’s ROI agency Zenith in Australia has promoted Jonny Cordony, former general manager, to the new role of managing director at Zenith Sydney. 

The appointment will see Cordony leading the brand’s vision for the Sydney office, developing high-performing teams, and driving strategic partnerships and growth outcomes for clients.

Prior to his new role, Cordony has previously worked as the national communications planning director for Zenith, and thereafter, became the Sydney general manager of the agency for almost three years. Before joining Zenith, Cordony has held group business director roles at various agencies, including media agency Bohemia Group and dentsu in Hong Kong.

Commenting on his promotion, Cordony said, “I am truly humbled by the opportunity to continue my progression in such a dynamic industry and business. From starting out as an account coordinator all those years ago to taking on such a hugely fulfilling, challenging and exciting role, I’d like to thank our amazing talent, clients, and strategic partners for all their support and trust. I am proud of our continued momentum at Zenith and I look forward to continually challenging ourselves as a business in 2021.”

Meanwhile, Nickie Scriven, the CEO of Zenith Australia, shared, “I am so thrilled to announce Jonny’s promotion to the newly-created role of Managing Director, Sydney. The expansion of his remit is a testament to his strong leadership of our Sydney office, people, clients, and new business pitches. Jonny is a key member of Zenith’s Executive Leadership Team in Australia and I look forward to his ongoing contributions to the agency in this next stage of his career.”