Australia – Lime Tree Music, the international public relations agency for Country & Americana artists outside the U.S., has expanded its operation further to include Australia and New Zealand.
With the two-year success of campaigns in Germany for artists like Dustin Lynch and Runaway June (on behalf of BBR Music Group/BMG) and the more recent addition of Benelux – launching with Triple Tigers’ Scotty McCreery (who played a sold-out concert in Amsterdam for the first time), the addition of Australia and New Zealand allows Lime Tree Music’s roster to simultaneously influence four different major markets.
Established with the clear goal of promoting music as widely as possible across the world on behalf of Nashville labels, the company has gone from strength to strength in the UK & Europe in recent years, and is working with two long-term label clients to launch its initial campaigns down under; overseeing press/radio for certain Curb Records projects and handling press for MacKenzie Porter (Big Loud), who is due to perform in Australia for the first time later this year, with a performance at the CMC Rocks festival and several dates opening for Brad Paisley.
Luke Roberts, co-founder and managing director for ANZ at Lime Tree Music, shared, “Our vision is to eventually have a presence everywhere there’s a market for our Nashville artists and label clients, and we’re doing this one step at a time by prioritising the markets where their music already has an organic fanbase,” shared co-founder and managing director.”
Campaigns in Australia/New Zealand and mainland Europe are led, respectively, by account managers Sara Pearce – who joined the company in 2021 – and Jenny Whiteway, who celebrates three years with Lime Tree Music this year. UK/Ireland campaigns continue to be a collaborative effort, led by Luke Roberts with input from the full team.
