Thrive PR launches new tech training program

Sydney, Australia – Independent public relations agency, Thrive PR, has launched its dedicated technology training program for marcomms and PR professionals, Thrive Tech Academy, which aims to help professionals from all levels of experience advance their knowledge, understanding, and ability to communicate in today’s tech-driven world. 

The Thrive Tech Academy brings together tech training and resources along with industry speakers to educate people coming from non-traditional technology backgrounds. The course, which was developed with the support of tech industry leaders AIIA, Cisco, and renowned tech expert Brad Howarth, among others, will be divided into three modules, from foundations around how technology is shaping today’s digital world, to more advanced tech and marcomms skills deep dives. Each module will consist of a one-hour lesson per week for a 12-week period. 

With a mix of theory and practice, as well as online and in-person sessions which will be delivered by Thrive Tech Academy’s panel of tech and marcomms experts, the course will put an extra focus on filling the most common skill gaps in marcomms today, which includes technical writing, storytelling, and thought leadership, as well as corporate profiling applied to technology. 

Leilani Abels, Thrive’s founder and managing director, believes that tech expertise is no longer a niche specialism, but a compulsory requirement for tomorrow’s workforce and for all growing industries. 

She further shared today marks the first opportunity for industry professionals and technology partners to register interest in a course that can transform their careers as they prepare for the 2022 launch of the Thrive Tech Academy.

“We are seeing booming demand for tech expertise in public relations, media, marketing and the advertising industries yet we see a huge shortage of talent with the capabilities to serve the tech sector. Additionally, technology is driving some of the most interesting and innovative projects by forward-thinking brands and we know that technology is an active driver in the recovery of our economy post-COVID-19,” said Abels.

Meanwhile, Brad Howarth, Thrive Tech Academy’s chief advisor, said, “It doesn’t matter what industry you are in or whether you’re an executive or a grad, you can benefit from understanding technology, its applications, what’s happening in the world of tech, and the opportunities and challenges ahead.”

Registrations of interest are now open to both marcomms professionals wanting to upskill and industry partners wanting to lend their expertise to the program.