Manila, Philippines – As customer engagement continues to evolve significantly with technological advancements, changing consumer expectations, and shifts in marketing strategies, knowing how to utilise it to its maximum potential plays a central role in attaining success in businesses across all industries.
But with the state of customer engagement being dynamically complex, how can companies obtain a deep understanding of customer behaviour to position themselves to thrive in the competitive business landscape?
To explore the latest trends, technologies, and tactics in the field of customer engagement, MARKETECH APAC presents its latest half-day conference this November 21, 2023, from 9:30 AM to 12:00 PM, at Seda BGC in the Philippines. Titled “What’s NEXT 2024: Customer Engagement in the Philippines”, the conference aims to equip attendees with the knowledge and tools needed to stay ahead of the curve when it comes to customer engagement.
The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with both industry experts and fellow professionals.
Alex Crouch, strategic enterprise lead at Braze, will then be starting with a keynote presentation on trends in customer engagement such as using data analytics and AI to enhance interactions and services.
Meanwhile, composed of marketing leaders from renowned brands, the panel discussion that follows features:
- Gino Riola, chief marketing and communications officer at Allianz PNB Life
- Lorenzo Canaria, head of growth marketing for FUSE at Gcash
- Albet Buddahim, chief marketing officer at PRIMER Group of Companies
- Raenald Renz De Jesus, head of marketing for Philippines at ShopBack
- Katrina Navarro, growth director at UnionDigital Bank
- Sarah Chan, regional account director at Braze
Specifically, the panel discussion will be delving into the following topics:
- The Role of Personalisation in Conversational Marketing
- Unlocking Technological Potential for Elevated Customer Experience and Engagement
- Creating Authentic Conversations
Additionally, Sheila Paul, chief marketing officer at Home Credit Philippines, will be hosting a fireside chat tackling how Home Credit will adapt for 2024 and beyond in terms of customer engagement, and how it has evolved in the financial service industry.
Lastly, Lincoln Choo, solutions consultant at Braze, will be presenting a case study showcasing real-world insights from leading brands on successfully engaging Philippine consumers, the best practices for creating personalised and impactful campaigns, and how technology and data-driven strategies are leveraged for effective consumer interactions.
“We are delighted to host the first ‘What’s NEXT 2024: Customer Engagement in the Philippines.’ This groundbreaking event will not only shape the future of customer interaction but also ignite a transformative journey for businesses and consumers alike. Join us in this pivotal moment, where innovation meets connection, and together, let’s redefine the landscape of customer engagement in the Philippines,” said Joven Barceñas, founder and CEO of MARKETECH APAC.
What’s NEXT 2024: Customer Engagement in the Philippines is made in partnership with customer engagement platform Braze. This conference is also a free-to-attend event for select brand marketers. Catch this conference on November 21, 2023, at Seda BGC by registering HERE. See you there!
