Manila, Philippines – Local independent agency GIGIL has now announced an expansion to its services, which will now include full public relations and media planning and buying services to the public.
According to the agency, the launch of these new services will also help boost the performance of clients’ campaigns, as well as complement GIGIL’s campaign ideas.
GIGIL’s PR services include media relations, crisis management, digital PR, KOL/Influencer management, community relations, events management, strategic communications, brand awareness, content management, CSR, and activation.
Meanwhile, its media planning and buying service will continue to provide comprehensive media strategies and employ creative-driven media tactics. It will offer 360-degree media channel planning, management and execution that cover traditional, digital, and social media.
The agency’s PR arm started two years ago, and has earned over PHP100m in PR values combined from its various projects. The media planning and buying services, on the other hand, started in 2021, and have worked with clients such as Netflix Philippines to create media executions for campaigns.
Jake Yrastorza, managing partner at GIGIL said, “We have always envisioned GIGIL Philippines to be an ‘ideas’ agency, first and foremost. With our full-service PR and media departments, our ideas will have a greater chance to move culture, so our clients can move more products off shelves.”
The agency update comes months after GIGIL has announced its expansion to the United States and Canada, as well as unveiling its metaverse division ‘Metama’.
GIGIL has been known for creating humorous and tongue-in-cheek campaigns for brands such as RC Cola, Orocan, Julie’s Bakeshop, Unioil, and Allianz. They are also responsible for multiple campaign drives for Netflix Philippines, including for shows such as Trese, All of us Are Dead, Red Notice, and Money Heist: Korea.