Sydney, Australia – News Corp Australia has signed a new multi-year agreement with technology platform Outbrain to elevate audiences’ online news experience across the news publisher’s digital properties.
News Corp Australia will leverage Outbrain’s Smartlogic, an AI-powered recommendation technology, to improve the online content discovery experience and how audiences explore and consume media across their digital platforms.
Outbrain’s advanced publisher suite, including its monetisation, audience development, and total revenue optimisation technology, will be integrated into News Corp Australia’s expansive online portfolio to enhance the content recommendation experience on high-traffic sites like news.com.au and taste.com.au.
Through this collaboration, advertisers can also gain new opportunities to reach a more diverse and engaged audience with Outbrain’s network for content discovery.
Combining News Corp Australia’s premium publisher content with Outbrain’s expertise in predicting engagement, the agreement aims to deliver enriched digital experiences to audiences that also drive sustainable, year-round revenue growth.
The collaboration builds on Outbrain’s market-leading network of publishers in Australia, which includes major Nine Entertainment properties, Daily Mail Australia, and Australian Community Media, further solidifying its position in the Australian market.
Eve Solomon, vice president and managing director of publisher business development at Outbrain, commented, “This collaboration with News Corp Australia is a monumental milestone for Outbrain. It epitomises our commitment to innovating and growing alongside leading media houses.”
“We are thrilled about the opportunities this opens up for advertisers aiming to reach premium audiences. Our advanced predictive technology, combined with News Corp Australia’s extensive online footprint, will usher in a new chapter of digital excellence and audience engagement, creating meaningful experiences for readers and advertisers in the Australian market,” she added.
Also speaking on the deal, Paul Blackburn, director for commercial data video and product at News Corp Australia, explained, “Outbrain’s sophisticated technology, experience, and focus on audience engagement complement our vision for growth and innovation. We are delighted to be working with them and eager to see the positive impact it will have on our digital platforms.”
