Sydney, Australia – Yury Glikin has been promoted to the recently established role of commercial director overseeing Australia and New Zealand (ANZ) by Outbrain, a technology platform operating on the open web. This appointment is effective right away.
Glikin will directly report to Amrita de la Peña, managing director APAC at Outbrain.
Glikin will focus on building strong relationships with agencies and brand investments in his promoted role. In order to provide Outbrain’s clients with better service, this transformation entails improving Outbrain’s technological infrastructure and value proposition in partnership with agencies.
He joined Outbrain in 2021 as head of sales for ANZ. Since then, his responsibilities have grown to include overseeing the creation and implementation of Outbrain’s commercial and sales strategy as well as the identification of new business opportunities for regional revenue growth. His responsibilities include developing new strategic partnerships, maintaining relationships with significant clients and stakeholders, and managing the Outbrain ANZ sales team.
Glikin has 20 years of experience creating strategic business alliances and managing
sales groups. He worked as the Australian country manager for Fiverr before joining Outbrain. held positions at HotelsCombined.com, Nine, BizCover, and Booking.com.
Speaking about his promotion, Glikin said, “With continued industry changes, Outbrain’s core proposition of connecting advertisers with premium audiences in contextually relevant environments is only going to become more important. Ensuring our team is set up for success to help achieve this is incredibly important, and I’m thrilled to be entrusted with guiding the ANZ team along this journey.”
Meanwhile, de la Peña, commented, “In just a few years at Outbrain, Yury has achieved fantastic results even amongst an unpredictable economic environment. His authentic style matched with the commitment he has for the team and our partners makes him a great fit for this new, strategic position. I’m excited to see the team scale to new heights under his guidance.”
