Tag: Outbrain
With emerging markets leapfrogging into mobile-first behaviours and mature economies pushing the boundaries of programmatic and data-led marketing, staying competitive requires more than regional presence — it demands deep market insight and agile execution.
Outbrain Inc. has officially completed its acquisition of Teads, merging their branding and performance solutions to form an omnichannel outcomes platform for the open internet.
Teads, a cloud-based omnichannel platform, has officially announced its merger with Outbrain, a global leader in performance advertising, in a $1 billion transaction.
In his new role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy along with driving new business opportunities to accelerate revenue growth across the region.
News Corp Australia has signed a new multi-year agreement with technology platform Outbrain to elevate audiences’ online news experience across the news publisher’s digital properties.
Moreover, the company announced the launch of its ‘smart-throttling’ tool - a response prediction model which uses machine learning to predict and recommend the most valuable requests for its demand-side-platform (DSP) partners.
The partnership creates more opportunities for advertisers to connect with targeted consumer audiences by extending Outbrain's AI-driven customisation across Summit Media's premium digital properties, which include platforms like PEP.ph, Cosmo.PH, Smart Parenting PH, and Esquire PH.
Glikin will focus on building strong relationships with agencies and brand investments in his promoted role. In order to provide Outbrain's clients with better service, this transformation entails improving Outbrain's technological infrastructure and value proposition in partnership with agencies.
Malaysian publishers Malaysiakini and Media Works (Malay Mail) have renewed their relationships with Outbrain, a technological platform for the open web. The extended three-year renewals underline Outbrain and these publishers' beneficial continuous partnership.
Solomon will also take on the duty of building the development of Outbrain's APAC supply business as part of her new role. She will accomplish this by establishing alliances with current, credible publishers.
