Tag: News Corp Australia

Sydney, Australia – News Corp Australia has signed a new multi-year agreement with technology platform Outbrain to elevate audiences’ online news experience across the news publisher’s digital properties.

News Corp Australia will leverage Outbrain’s Smartlogic, an AI-powered recommendation technology, to improve the online content discovery experience and how audiences explore and consume media across their digital platforms.

Outbrain’s advanced publisher suite, including its monetisation, audience development, and total revenue optimisation technology, will be integrated into News Corp Australia’s expansive online portfolio to enhance the content recommendation experience on high-traffic sites like news.com.au and taste.com.au.

Through this collaboration, advertisers can also gain new opportunities to reach a more diverse and engaged audience with Outbrain’s network for content discovery.

Combining News Corp Australia’s premium publisher content with Outbrain’s expertise in predicting engagement, the agreement aims to deliver enriched digital experiences to audiences that also drive sustainable, year-round revenue growth.

The collaboration builds on Outbrain’s market-leading network of publishers in Australia, which includes major Nine Entertainment properties, Daily Mail Australia, and Australian Community Media, further solidifying its position in the Australian market.

Eve Solomon, vice president and managing director of publisher business development at Outbrain, commented, “This collaboration with News Corp Australia is a monumental milestone for Outbrain. It epitomises our commitment to innovating and growing alongside leading media houses.”

“We are thrilled about the opportunities this opens up for advertisers aiming to reach premium audiences. Our advanced predictive technology, combined with News Corp Australia’s extensive online footprint, will usher in a new chapter of digital excellence and audience engagement, creating meaningful experiences for readers and advertisers in the Australian market,” she added.

Also speaking on the deal, Paul Blackburn, director for commercial data video and product at News Corp Australia, explained, “Outbrain’s sophisticated technology, experience, and focus on audience engagement complement our vision for growth and innovation. We are delighted to be working with them and eager to see the positive impact it will have on our digital platforms.”

Australia – Media company News Corp Australia has launched a national campaign aimed at clients using the power of visual storytelling called ‘A Whole News Way to Grow’.

The new campaign draws inspiration from the growth of News Corp Australia’s journey in using visual storytelling to reach and represent the many communities and client groups.

The creative centerpiece of the campaign, which is developed by News Corp Australia’s in-house creative agency Roller, is a commissioned piece of art by world-renowned Torres Strait Islander artist Alick Tipoti, called ‘Mura Ukapilamayzinga’, which means ‘All Connected’. 

According to News Corp, the artwork aims to showcase a story of growth, how connections between communities have changed throughout the years, and how different categories such as food, travel, and sport, as well as technology, and data play a role in connecting people and culture. 

Furthermore, the artwork’s intricate visual story draws on the traditional carvings of Tipoti’s ancestors. It shows a global journey and in doing so, represents News Corp Australia’s evolution and growth. 

Commenting on the artwork, Tipoti said, “It was unusual yet satisfying for me to carve modern images in this new work, which I see as a collaboration of old, current, and future imagery and themes interpreted through the eyes of a Zenadth-Kes Islander (Torres Strait Islander).”

Meanwhile, News Corp Australia’s Managing Director of National Sales Lou Barrett noted that this campaign visually depicts a community’s transition from the past to an increasingly digital world, which is a transition that News Corp Australia has made over the years.

“Our approach with clients is about understanding the journey that their business is on, and what I love about the artwork is that it reflects this, showing not just our journey but those of our clients and our country. We wanted to take a creative approach to this campaign to reflect the level of creative thinking we will always bring to solve our clients’ problems,” said Barett.

The campaign will be running for over eight weeks through high-impact placements across key trade media websites and The Australian.