Singapore – Around 51% of Singaporean respondents said they would consider grocery delivery via food delivery apps over going to the supermarket to save time shopping, a survey commissioned by Deliveroo revealed.
The survey by Deliveroo showed that food delivery platforms are becoming an integral part of life for many Singaporeans, with 68% of respondents stating that they consider food delivery now a part of their daily lives. Furthermore, data showed an uptrend of 80% expected to use food delivery services in the next 12 months.
With the projected surge in the use of food delivery platforms in the coming months, 62% of consumers now also expect to spend more on food delivery in the next 12 months compared to the last 12. The average spending on these delivery services has also increased to $118 per month, with those aged between 46 and 55 seen to be spending the most at an average of $169 per month.
Among the main reasons respondents cited for using food delivery services are lack of time for preparing meals (58%), and not wanting to cook (58%). In fact, 87%, or nearly 9 in 10 respondents, agree with the statement, ‘I make more of my spare time thanks to delivery platforms’.
The survey further revealed that some customers would willingly spend more for certain types of dishes, with 38% stating they’d pay more for healthier food and 35% opting to spend more on customised food orders.
These data show Singaporean customers’ need for personalisation and healthy ingredients as part of their diet, which food delivery platforms can take into consideration more.
Aside from food delivery services, the option of self-pickups has also grown in popularity. Over half of the respondents, or 55%, have stated they plan to increase their use of self-pick-up services on food delivery apps in the next 12 months.
Additionally, 54% said they consider using the same service when they’re going out anyway and they will be passing the area they’re planning to order from. Almost half (49%) also use self-pickup when they want to skip the long lines or waiting time at restaurants.
However, aside from food delivery orders for ready-to-eat meals, the platforms are also now facing growing demands for their services that go beyond the plate.
In fact, over half of respondents (53%) agree that they prefer getting non-food supplies via food delivery platforms and are planning to order these supplies in the next 12 months.
Around 49% of Singaporeans prefer getting their groceries delivered over having to go to the supermarket personally. This preference can be attributed to the need for convenience, with almost half, or 47%, of respondents saying they would consider the delivery service to save time from grocery shopping.
Deliveroo’s commissioned survey showed that Singaporean consumers are turning to food delivery platforms for services involving non-food items, with more than half, or 51%, of consumers stating they would consider using grocery delivery via food delivery apps in the event of buying large amounts of groceries.
With the growing use of food delivery platforms as a means for grocery delivery, the average monthly spending for consumers on groceries via food delivery services now totals $111. Half of the respondents further stated they intend to spend more in the next 12 months.
Food delivery services have also extended their on-demand delivery options to gift shopping. Costumes can now order gift items such as flowers, hampers, and balloons even on a tight timeline.
Over half, or 55%, of respondents said they prefer the convenience of having their gifts delivered via on-demand delivery services over purchasing them in-store. The main reasons for this are that many lack time to buy the gift items (47%), while others need them urgently (43%).
Half of the Singaporean respondents (50%) also agreed that they plan to order gifts via food delivery services in the next 12 months.
Another interesting piece of data is that 88%, or 9 out of 10 respondents, revealed they are supportive of food delivery platforms’ in-app features that allow customers to make contributions to charity. Furthermore, 89% showed their support for the platforms’ in-app features that allow customers to tip riders.
Jason Parke, general manager at Deliveroo Singapore, said, “The latest survey results reinforce how the role of food delivery services in Singaporeans’ day-to-day lives has further evolved in today’s landscape. Going beyond ready-to-eat meals, we see how customers are increasingly turning to food delivery platforms for other goods and services that add value to various aspects of their lives. As such, Deliveroo stays committed to bringing the neighbourhood to the doorsteps of consumers, transforming the way they shop and eat.”
