Singapore – Food delivery company Deliveroo in Singapore has appointed integrated communications agency VCCP Singapore as its new creative agency. The remit will see VCCP reinforcing Deliveroo’s passion for food and the value that it brings to the lives of Singaporeans every day.
Moreover, this partnership highlights an alignment in cultural values and principles between the two companies, and a shared desire to be integral to a passion so close to the hearts of the nation.
Minjoo Lee, head of marketing at Deliveroo Singapore, commented, “Since entering the market six years ago, Deliveroo has successfully built a strong brand presence in Singapore. We chose VCCP Singapore for their passion and creativity and are excited to see how our partnership will drive Deliveroo to the next level of our journey.”
Meanwhile, Craig Mapleston, CEO at VCCP Singapore, said that Deliveroo, at just six years old, has a great synergy with VCCP in its fourth year in Singapore.
“We are two ambitious companies, not afraid to take on bigger, more established players. Our challenge is to make Deliveroo the preferred choice by strengthening consumers’ affinity for Deliveroo, through a more culturally driven strategy and creativity,” added Mapleston.
Just recently, VCCP Singapore has been appointed by insurance company Sun Life Singapore to be its creative agency partner. The remit will see VCCP crafting a brand strategy and narrative that resonates with the targeted ‘High Net Worth’ and ‘Ultra High Net Worth’ client segments of the company in the country.