Australia – OpenX, a global omnichannel supply-side platform, has promoted Mitchell Greenway to managing director, APAC. In his new job, Greenway will oversee OpenX’s operations in Australia, India, Japan, New Zealand, and Southeast Asia.
Greenway will directly report to John Gentry, CEO of OpenX Technologies.
In his new position, Greenway will be in charge of growing OpenX’s footprint in the area. Using his CTV experience in the position, he will also concentrate on enhancing OpenX’s CTV footprint in the market. Greenway will also be a part of OpenX’s CTV steering group.
Greenway was the first person hired by OpenX in the Australia/New Zealand area in 2019. He led the charge in forming the local team throughout his term, which improved publisher access to demand in the area. After that, Greenway spent two years developing OpenX’s CTV supply network and go-to-market plan in North America. He refined his technological skills and streaming leadership throughout this time.
Greenway has worked in digital media and programmatic advertising for 13 years, mostly on the supply side or directly with publishers. Greenway worked in executive roles before joining OpenX, such as managing the programmatic and audience team at Bauer Media and heading the relationship team at Yahoo.
Greenway takes over the role following the retirement of his predecessor, Andrew Tu, who has over 30 years of experience in digital and programmatic advertising.
Speaking about his appointment, Greenway expressed, “I’m excited to not only be returning home to Sydney with my family but to be working once again with colleagues and clients in the region, with an enhanced global focus on our CTV footprint and capabilities. The thing that I am most looking forward to, however, is having the opportunity to lead all of the unique regions within APAC — each market has its own needs, and therefore opportunities, from a cultural, content, and overall programmatic standpoint.”
Meanwhile, Gentry said, “I’m excited to see Mitch expand his role and leverage his extensive programmatic and CTV knowledge to build on the strong foundation in the APAC region that Andrew and his team built. Mitch’s ability to connect at local levels across the region makes him the ideal leader to continue to build on our legacy in APAC, and I’m looking forward to him powering growth through his deep understanding of the evolving CTV landscape.“
