Mediabrands Australia names Geoff Clarke as COO

Geoff Clarke COO

Sydney, Australia Global media and marketing solutions group IPG Mediabrands has appointed Geoff Clarke as its chief operating officer for Australia. Clarke will retain his chief operating officer role and business growth development responsibilities for Initiative, a global media agency that is also under Mediabrands.

In his expanded role, Clarke will be responsible for driving operational and organisational improvements across the entire group. He will also continue to lead IPG’s transformation agenda throughout APAC while leading the operational integration and working system of Australian businesses. Clarke will also collaborate across the company’s entire client portfolio.

Mark Coad, CEO of Mediabrands Australia said that the expanded leadership role is a timely and well-deserved recognition for Geoff who has successfully led the Group’s transformational agenda.

Coad added, “Geoff is an outstanding leader. While still keeping his fingers 100 percent on the pulse at Initiative, he successfully positioned Mediabrands as an industry leader in the use of automation and BOTs considerably reducing repetitive and menial work and significantly improving the way we work across the entire group.”

In his three-decade media industry career, Clarke has established a background in investment, planning, and media buying. He worked for various agencies in London and eventually obtained a managing director position in Australia in 2013.

In 2015, Clarke started his role in Initiative as a client partner and later on promoted to chief operating officer. He has been instrumental in the agency’s growth and development in Australia.

For his new responsibilities, Clarke commented, “I am going to be busy, but it is an exciting time to be in the industry. My goal is for our clients to engage Mediabrands’ agencies knowing the unique business solutions we offer are fully effective and designed for ambitious growth.  This can only happen when the best operational and procedural innovations are in place and the most talented teams are available to service clients.”

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