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Marketing Featured ANZ

Mediabrands Australia names Geoff Clarke as COO

Sydney, Australia Global media and marketing solutions group IPG Mediabrands has appointed Geoff Clarke as its chief operating officer for Australia. Clarke will retain his chief operating officer role and business growth development responsibilities for Initiative, a global media agency that is also under Mediabrands.

In his expanded role, Clarke will be responsible for driving operational and organisational improvements across the entire group. He will also continue to lead IPG’s transformation agenda throughout APAC while leading the operational integration and working system of Australian businesses. Clarke will also collaborate across the company’s entire client portfolio.

Mark Coad, CEO of Mediabrands Australia said that the expanded leadership role is a timely and well-deserved recognition for Geoff who has successfully led the Group’s transformational agenda.

Coad added, “Geoff is an outstanding leader. While still keeping his fingers 100 percent on the pulse at Initiative, he successfully positioned Mediabrands as an industry leader in the use of automation and BOTs considerably reducing repetitive and menial work and significantly improving the way we work across the entire group.”

In his three-decade media industry career, Clarke has established a background in investment, planning, and media buying. He worked for various agencies in London and eventually obtained a managing director position in Australia in 2013.

In 2015, Clarke started his role in Initiative as a client partner and later on promoted to chief operating officer. He has been instrumental in the agency’s growth and development in Australia.

For his new responsibilities, Clarke commented, “I am going to be busy, but it is an exciting time to be in the industry. My goal is for our clients to engage Mediabrands’ agencies knowing the unique business solutions we offer are fully effective and designed for ambitious growth.  This can only happen when the best operational and procedural innovations are in place and the most talented teams are available to service clients.”

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Marketing Featured South Asia

BBH India welcomes Himanshu Saxena as new COO & MD

Mumbai, India – BBH India, an advertising agency under Publicis Groupe, has appointed Himanshu Saxena, former executive vice president and head of integration at McCann Worldgroup India, to be its new chief operating officer and managing director.

In his new role, Saxena will be responsible for BBH India’s developing talent, organisational tools, and new services, as well as steering these to acquire future-facing businesses.

Saxena brings over 29 years of experience across the communication spectrum, including advertising, marketing and sales, brand management, digital and social, and PR, as well as design, and market research. He has helmed country and multi-office leadership for some of South Asia’s leading organisations, including Lowe, McCann, Trikaya Grey, JWT, and Edelman, as well as IMRB, and Reliance Jio.

Commenting on his appointment, Saxena said, “I am both excited and honoured to join BBH. With its legacy of creating stunning work that has transformed not only brands but also categories, BBH India is truly built for the modern age of marketing. I am looking forward to scaling this further and bringing my experience and a fresh perspective to leading such talented individuals and ambitious clients.”

Meanwhile, Dheeraj Sinha, CEO of Leo Burnett South Asia and chairman of BBH India, shared that BBH India, with its legacy of modern, creative and effective solutions that are well-entrenched in the modern Indian zeitgeist, has built a reputation as a creative firepower in the country. 

“I am delighted to welcome Himanshu onboard. A talented leader known for his deep client relationships, his commitment to business innovation, and his operational acumen, Himanshu embodies the black sheep and zag philosophy that will further fuel this brilliant creative engine,” said Sinha.

In September 2022, BBH India also elevated Priya Gurnani and Arvind Menon to become the new executive creative directors. Both Gurnani and Menon were previously senior creative directors, and will continue to report to BBH India’s CCO and CEO, Russell Barrett.

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Marketing Featured South Asia

Benny Augustine appointed as Dentsu Creative India’s new COO

India – Dentsu Creative India has announced the appointment of Benny Augustine as its new chief operating officer, where he will oversee the agency’s operations in India. He will be reporting to Amit Wadhwa, chief executive officer at Dentsu Creative India.

His objective will be to build various frameworks, platforms, and business processes that promote efficiency and effectiveness for clients using modern creativity. 

Furthermore, he will aim to foster the company culture by leading internal initiatives and implementing training programs to help develop talent.

Augustine will be also working closely with the global operations team at Dentsu Creative led by its global chief operating officer Andrea Terrassa.

Prior to his new role, he was with the senior management team at Dentsu Webchutney as chief financial officer (CFO). During that time, he played a key role in establishing the agency as one of the largest digital creative agencies in India.

Speaking on his new role, Augustine said, “I am super thrilled to take up this new assignment. It would be both challenging and exciting to be the COO of one of the most creative networks globally. I am thankful to Amit and the dentsu senior management for considering me for this critical role.”

Meanwhile, Wadhwa commented, “While we move into this new era of a strong brand like Dentsu Creative in India, it is important to have someone to spearhead the operational transformation who understands people as well as the business. To be honest, I don’t think I could have asked for a better person than Benny to do this.”

Augustine’s appointment follows a slew of local appointments, including Bhasker Jaiswal as new COO of media and Arjuna Gaur as new chief creative officer. The appointments follow their recent wins at the Cannes Lions Festival for their campaign with media company VICE.

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Marketing Featured Southeast Asia

Edelman Indonesia appoints Melvin Goo as new chief operating officer

Jakarta, Indonesia – Global public relations and marketing consultancy firm Edelman in Indonesia has appointed Melvin Goo as its new chief operating officer. Through the new appointment, Goo will drive the next chapter of the firm’s growth in Indonesia, and realise Edelman’s ambitions of delivering integrated marketing communications solutions for local, regional and global clients serving the market.

Goo was previously the marketing director of tech start-up Cashbac, driving both its revenue and reputation mandates. A seasoned business leader with over 16 years’ experience, he has worked across some of the most recognised PR and media agencies in Jakarta, Hong Kong, Shanghai and Beijing.

He will report to Adrian Warr, CEO for Southeast Asia at Edelman.

Speaking on his new role, Goo said, “I’ve been admiring the transformation that has been underway at Edelman Indonesia from a distance. Given its pedigree and its proven track record I’m extremely confident of the value we can achieve for our client partners, especially in these uncertain times. I really look forward to leveraging the company’s unique ability to combine and leverage the best of both brand marketing and brand reputation.”

Meanwhile, Wart commented, “Melvin’s going to be a game-changer for us. His experience is multi-country, multi-category and multi-faceted, who better to steer our ever-growing business operations here in Indonesia. Having worked on both sides of the client-agency spectrum, Melvin is also the perfect person to advance our unique approach to earned-paid-owned with our client partners.” 

He added, “I’m over the moon to have him onboard and confident that under his leadership we will fortify our market position and excel as trusted advisors to all our client partners.”

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Marketing Featured East Asia

Veteran journalist Do Sik Kim joins Redhill as new COO for Korea

Seoul, South Korea – Full-service communications agency Redhill has appointed Do Sik (DS) Kim, former senior writer at Seoul Broadcasting System (SBS), to be its new chief operating officer for its Korea operation. 

In his new role, Kim will be based in Seoul and working closely with Redhill Korea’s leadership team. He will also be focusing on driving local expertise and cross-market collaboration to orchestrate broader capabilities for clients and accelerate business growth — with a sharp focus on the domestic market’s thriving start-up and tech investment ecosystem. 

Kim is a veteran journalist with over three decades of experience in public affairs and corporate communications. Over the course of his career, he has developed a robust background in legal reporting and has forged strong connections with various government sectors from the Prime Minister’s Office to the Ministry of Trade, Industry, and Energy, as well as with prominent prosecutors and lawmakers. He began his journalism career at the Yonhap News Agency, followed by a 26-year stint with SBS.

Commenting on his appointment, Kim said that he could not be more excited by this opportunity to join hands with this rapidly growing agency.

“I’m looking forward to assisting our local clients with creating exceptional marketing communications and creative innovations to enter new markets and expand their global footprint and global clients to enter and deepen their market presence in South Korea,” he said. 

Meanwhile, Jacob Puthenparambil, founder and CEO of Redhill, noted that they know their clients will greatly benefit from Kim’s foresight, wealth of experience, and counsel to navigate their complex business and communication challenges.

“DS brings deep subject matter expertise and an impressive track record as a trusted advisor, collaborator, and growth driver. I have full confidence that he will be a great asset to expand our domestic footprint and orchestrate new service offerings to create exceptional work for our clients, said Puthenparambil.

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Marketing Featured South Asia

Chimp&z Inc elevates Ashish Duggal as new COO

Mumbai, India – Chimp&z Inc, the digital creative agency from the house of Merge Infinity Global, has elevated Ashish Duggal, former vice president of growth and operations at Chimp&z Inc, to the new role of chief operating officer.

In his new role, Duggal will be accelerating Chimp&z Inc’s expansion across key business verticals by adding new revenue streams. He will administer new business acquisitions, large-scale campaigns, strategy, influencer management, and project management team, as well as overall agency operations to redefine the company’s growth metrics.

Prior to joining Chimp&z Inc, Duggal has served as the senior manager of business alliance at digital marketing services provider Logicserve Digital, and was later on elevated as the associate vice president of business alliance.

Commenting on his elevation, Duggal said, “I am truly honoured to become the COO of this whip-smart team of storytellers. With a strategic roadmap in place, an exciting time comes ahead. I look forward to contributing to the new wave of growth for Chimp&z Inc in the global market establishing it as a digital powerhouse.” 

Meanwhile, Angad Singh Manchanda and Lavinn Rajpal, Chimp&z Inc’s founders, shared that Duggal is a thinker with an acute understanding of their client’s evolving requirements, and he has a track record of harnessing creativity in all its forms to deliver rapid growth and results.

“His knowledge and erudition about the ever-changing digital market always came to fruition for the agency. We wish him the best for his new role and hope that he continues to deliver strategic solutions that will uplift Chimp&z Inc.’s success metrics,” they both added.

Earlier this month, Chimp&z Inc has won the digital mandate of the Indian skincare essentials brand, Raw Beauty. The agency will be managing Raw Beauty’s social media and increasing brand awareness for boosting conversion rates and sales.

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Marketing Featured Southeast Asia

Media Publishares unveils new senior leadership elevations

Singapore – Media Publishares, the publisher of Esquire, Robb Report, and Vogue Singapore, has elevated Natasha Damodaran, former marketing director at Media Publishares, to be its new managing director (MD), and Alexander Trefilov, former general manager at Media Publishares’ Philippines office, which was previously Indochine Media, to be its new chief operating officer (COO). 

In her previous role as marketing director, Damodaran has played an instrumental role in the launch of Esquire and Vogue Singapore, while simultaneously leading partnerships, marketing, communications, and events. Since August 2021, with the launch of Vogue’s September NFT collection, she has been spearheading the implementation of NFT strategies and metaverse related activities for Esquire, Robb Report, and Vogue Singapore. 

As the new MD, Damodaran will be working across all divisions in the Singapore office, managing the day-to-day business, as well as new business opportunities alongside the publishers and editors-in-chief, while continuing to lead the marketing teams. 

Commenting on her elevation, Damodaran said that she looks forward to the next phase of growth at Media Publishares, and in her capacity as the new managing director, he aim is to grow the print, digital, social, and Web3 offerings within their current portfolio, while working alongside their creative and editorial teams to bring world-class content to their readers.

“With the strength of the brands and the breadth of talent that we have, there are tremendous opportunities ahead,” added Damodaran

Meanwhile, Trefilov has previous experience in international publishing, having worked at Partners Media Group for Kazakhstan, publisher of titles that include Harper’s BAZAAR, Esquire, and Men’s Health.

In his new role as COO, Trefilov will be overlooking corporate finance, legal, internal procedures, and communication with licensing partners and stakeholders. He will also oversee the financial reporting of the regional offices in Vietnam and Malaysia. 

Trefilov commented, “Keeping the high pace of the company’s growth both in media and new crypto business, I am excited to fine-tune and amplify the business processes to strengthen the company’s position in the Southeast Asian market.”

Both will be based in Singapore and will report to Michael von Schlippe, Media Publishares’ president.

Von Schlippe shared that Damodaran has been involved in all parts of scaling the business in Singapore, showing skills and accomplishments on the management and commercial sides of the business, and she also has a sharp eye for editorial quality in both print and digital.

“In addition, Alexander brings with him 17 years of international media experience with a focus on Asia. He has been effective not only in setting up and running media organisations, but also in shaping and implementing strategies whilst managing diverse business operations,” he added.

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Marketing Featured Southeast Asia

Jay Lim appointed as new COO for Havas Media Group PH

Manila, Philippines – Integrated communications company Havas Ortega in the Philippines has appointed Jay Lim as its newest chief operating officer for Havas Media Group in the country. Said appointment took effect on 1 February this year.

Through his new role, Lim will be responsible for the continued growth of the Havas Media and Arena Media brands of the Havas Media Group. He will also contribute to the introduction of new products and services in 2022 and beyond.

In addition, he will be reporting directly to Hermie De Leon, currently Havas Media Group’s chief executive officer and Havas Ortega’s managing partner.

He brings into the company two decades of experience in strategy, analytics, and client management, where his most recent previous role was being the general manager and chief media officer at Publicis Media.

During his stint at Publicis Media for the past five years, he has built a track record of leading its agency brands with transformational changes that led to business growth.

De Leon also announced that Lim’s appointment is part of the transition plan the agency has put in place to ensure business continuity as she prepares for her eventual retirement late this year.

“I look forward to working closely with Jay as we collaborate on bringing the Havas Media Group to greater heights. His brand of leadership and experience in strategy and analytics is a huge asset to us as we create meaningful media experiences for our clients and brands,” De Leon said.

Meanwhile, Jos Ortega, CEO at the Havas Ortega Group, commented, “Jay will bring a fresh perspective to the agency as we elevate our position in a rapidly changing media environment. He will definitely play a key role in helping us achieve our mission of creating a meaningful difference to brands, to businesses, and to people.”

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Marketing Featured Global

Nnenna Ilomechina is dentsu International’s new global chief operating officer

London, United Kingdom – Global media and digital marketing communications company dentsu International has announced its new chief operating officer, Nnenna Ilomechina, effective by May 2022. She will be reporting directly to Wendy Clark, global CEO at dentsu International.

Bringing over 20 years of market-leading digital and transformation experience, Ilomechina will focus on the effective execution of the business strategy and transformation programme critical to delivering integrated clients solutions across media, CXM and creative, and the long-term success of the business.

She had moved from Accenture Strategy where she has been managing director and partner, as well as head of communications for media and high tech (CMT) strategy practice for UK & Ireland, since 2016. Her career has also seen strategic leadership roles at Alix Partners and Sapient, which is now Publicis Sapient.

Speaking about her appointment, Ilomechina shared that the company is dynamic and modern organization, and have been truly impressed by the resilience, authenticity and openness of the leaders she has met.

“Wendy has set an ambitious agenda to become the most integrated agency network. I am energized by the opportunity to work together with the exceptional talent within dentsu, across media, CXM and creative to create an environment and operational infrastructure that will enable dentsu to seamlessly offer a truly integrated client experience, making our teams successful and delivering long-term value for dentsu,” she stated.

Meanwhile, Clark shared that she is delighted to welcome Nnenna to their executive team in May, thanking former CCO Neil Gissler for his outstanding contributions to both dentsu and Merkle and wishing him the very best in his retirement.

“Nnenna’s proven capability and rich experience leading transformative outcomes across digital, technology, media, and business services make her the perfect addition to our global executive team. She’s an exceptional leader with the rare combination of business savvy, operational know-how, cultural sensitivity and a deep understanding of people and their motivations. This fusion of capability is critical for dentsu as we move into the final phases of our own transformation,” she explained.

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Marketing Featured South Asia

Madison Media elevates Vandana Ramkrishna to COO of Madison Media Ace

Mumbai, India – Madison Media, the independent media agency in India, has announced today the elevation of Vandana Ramkrishna, former vice president and business lead for the West and East region, to now assume the role of chief operating officer for its business unit, Madison Media Ace.

Ramkrishna is a veteran in media and communication planning. She brings with her over 22 years of experience spanning across the Indian and overseas markets.

Through the elevation, Ramkrishna will be overseeing the Kolkata operations of Madison Media, along with her Mumbai set of businesses. She will continue to lead the businesses of fabric manufacturer Raymond, adhesives firm Pidilite, and healthcare company Cipla Health, among others in Mumbai. In addition, Ramkrishna will be managing the businesses of personal care provider Joy Personal Care, commercial bank Bandhan Bank, and cement manufacturer MP Birla Cement in Kolkata, as well as further strengthen Madison’s east region operations.

“I feel honored to be working for a company like Madison that believes in my capability to take on this role. I look forward to strengthening our client relationships by driving their business outcomes to create new milestones within Madison and the industry,” said Ramkrishna, regarding her promotion.

Meanwhile, Vikram Sakhuja, Madison Media & OOH’s partner and group CEO, commented that he is delighted to announce the promotion of Ramkrishna to COO Madison Media Ace in which she takes additional charge of the Kolkata office in addition to her Mumbai accounts. 

“Vandana brings rare passion, aggression, and integrated thinking into delivering great client value. This also recognizes her evolution from strong client leadership to business leadership,” said Sakhuja.

Just recently, Madison Media has announced the promotion of Abhik Banerjee as the new chief operating officer for Madison Media Plus, and will also lead the Delhi office.