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Marketing Featured South Asia

Madison Media elevates Vandana Ramkrishna to COO of Madison Media Ace

Mumbai, India – Madison Media, the independent media agency in India, has announced today the elevation of Vandana Ramkrishna, former vice president and business lead for the West and East region, to now assume the role of chief operating officer for its business unit, Madison Media Ace.

Ramkrishna is a veteran in media and communication planning. She brings with her over 22 years of experience spanning across the Indian and overseas markets.

Through the elevation, Ramkrishna will be overseeing the Kolkata operations of Madison Media, along with her Mumbai set of businesses. She will continue to lead the businesses of fabric manufacturer Raymond, adhesives firm Pidilite, and healthcare company Cipla Health, among others in Mumbai. In addition, Ramkrishna will be managing the businesses of personal care provider Joy Personal Care, commercial bank Bandhan Bank, and cement manufacturer MP Birla Cement in Kolkata, as well as further strengthen Madison’s east region operations.

“I feel honored to be working for a company like Madison that believes in my capability to take on this role. I look forward to strengthening our client relationships by driving their business outcomes to create new milestones within Madison and the industry,” said Ramkrishna, regarding her promotion.

Meanwhile, Vikram Sakhuja, Madison Media & OOH’s partner and group CEO, commented that he is delighted to announce the promotion of Ramkrishna to COO Madison Media Ace in which she takes additional charge of the Kolkata office in addition to her Mumbai accounts. 

“Vandana brings rare passion, aggression, and integrated thinking into delivering great client value. This also recognizes her evolution from strong client leadership to business leadership,” said Sakhuja.

Just recently, Madison Media has announced the promotion of Abhik Banerjee as the new chief operating officer for Madison Media Plus, and will also lead the Delhi office.

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Marketing Featured South Asia

Madison Media promotes Abhik Banerjee to COO of Madison Media Plus

Mumbai, India – The independent media agency in India, Madison Media, has just announced the promotion of its former vice president, Abhik Banerjee, to now assume the role of chief operating officer for its business unit, Madison Media Plus, and to lead the Delhi office.

Banerjee’s career spans over 17 years of experience. He joined Madison Media in 2012 and over the last 9 years, Banerjee has played a key role in the Mumbai office and has led accounts such as Asian Paints, Abbott, and Leibherr, among others.

Prior to joining Madison Media, Banerjee has also worked as the assistant vice president of media at HSBC, the associate director at Mindshare, and the marketing operations executive at Vodafone India.

“I am excited and look forward to adding value to the organization with my new role and additional responsibilities. I am thrilled to take on the challenges and opportunities it will bring,” commented Banerjee on his appointment.

Meanwhile, Vikram Sakhuja, Madison Media & OOH’s partner and group CEO, said that Banerjee personifies the Madison spirit of undying client orientation, innovation, passion, and executional brilliance. 

“It is very satisfying when we can promote our internal talent to handle new challenges. I have full confidence in Abhik taking our Delhi office to new heights,” said Sakhuja.

In April this year, Madison Media has also promoted Vishal Chinchankar, former chief digital officer, as its new chief executive officer for its digital agency Madison Digital and Madison Media Ultra.

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Technology Featured Global

Adtech Silverpush names new COO

Singapore – Silverpush, an adtech known for its AI-powered contextual video technology, has announced a change in their corporate structure, promoting current chief revenue officer Kartik Mehta to the new chief operating officer role, where he has been given the responsibility to spearhead all strategic operational planning and execution at Silverpush with immediate effect. 

In his previous role as CRO, he played a pivotal role in expanding Silverpush’s presence in APAC. This helped establish Silverpush as the preferred marketing technology provider for brands like Unilever, Coca Cola, Mondelez, Toyota, among others in the region. 

Commenting on his latest role, Mehta said, “Silverpush has been constantly pushing the boundaries of contextual advertising with its technologically advanced capabilities. This has helped us create a profitable entity that not only offers better solutions for clients but also augments brand safety and consumer privacy at the same time. The momentum that we’ve created will only push us forward in the right direction and create a larger footprint in existing & newer markets.”

Mehta’s promotion marks the beginning of a strategic shift for the company towards a planned growth phase in the coming years. Having created a niche for itself since 2012, Silverpush now aims to penetrate further into the contextual video advertising and moment marketing space by adding to their repertoire of AI-backed technology suite that gives brands an advantage over the conventional digital marketing techniques.

“Over the years Kartik has made it his mission to propel Silverpush to new heights and it was only natural that he took the mantle of COO to continue the good work. With our successful expansion in the APAC region, Silverpush showcased its prowess in terms of technological capabilities and contextual intelligence. With Kartik giving direction to our operations, Silverpush will eagerly explore investment and acquisition opportunities in the ad tech space and consolidate our presence beyond the markets we currently serve,” said Hitesh Chawla, founder and CEO at Silverpush.

The company has a global footprint with offices across Malaysia, Indonesia, Thailand, the Philippines, Vietnam, Japan, USA, Dubai, Egypt, Tanzania, Nigeria and South Africa.

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Technology Featured Global

GroupM’s Xaxis marks 10th year with new global COO appointment

Singapore – GroupM’s outcome-driven media company Xaxis has recently appointed Silvia Sparry as the company’s newest chief operating officer, following the company’s celebration of 10 years in operation.

Prior to her new position, she has served as Xaxis’ vice president of global operations and platforms.

In her new role, Sparry will help translate how differentiating capabilities such as Xaxis’ proprietary AI platform Copilot or GroupM Choreograph can be consistently leveraged by clients to deliver better outcomes from their digital media investments.

In addition, Sparry will lead Xaxis’ global operations and will focus on accelerating Xaxis’ journey to become an artificial intelligence (AI) and data science first company. Responsible for technology platforms, partnerships, operations and process excellence, Sparry will work to maximise synergies across Xaxis’ 47 markets, as well as across the wider group, including GroupM and WPP.

“I’m excited to take on my new responsibilities at Xaxis at such a momentous time of change. I look forward to continuing to work closely with Nicolas and the talented Xaxis teams around the world to further transform the business into an AI and data first company, that equips its people with the capabilities and know-how to deliver the very best outcomes for our clients over the next decade and long into the future,” she said, regarding her appointment.

She will report to Nicolas Bidon, global CEO at Xaxis, who commented that Sparry has a proven track record of driving transformative initiatives, adding that they could not think of anyone better to help the company continue their 10-year journey of innovation and growth.

“As programmatic advertising continues to conquer new channels like audio, TV or out of home, marketers are looking for globally scaled specialists that can help them accelerate their own digital transformation and growth. To help our clients seize the opportunities presented by this ever changing and complex ecosystem, it is more important than ever for Xaxis to have a strong global operational leader who can drive operational excellence and innovation across the globe,” Bidon stated.

Xaxis’s presence in Asia has been evident, with the recent appointment of Aravind Menon as managing director of Xaxis in Malaysia, as well as working with Singapore-based proptech Really for programmatic advertising.