Tag: IPG Mediabrands
The #LightItTogether activation, launched during the Deepavali season, encouraged Malaysians to light a virtual diya (lamp) via RHB’s Instagram page.
Jakarta, Indonesia — Unilever Indonesia’s oral care brand Pepsodent has introduced its first premium whitening toothpaste, ‘Pepsodent Ultra White’, as part of a new campaign unveiled at Jakarta Fashion Week (JFW). The launch marks the brand’s move into the beauty and fashion categories, traditionally...
Singapore – Swedish fashion giant H&M has appointed IPG Mediabrands’ specialist unit, Team Mavericks, as its media agency of record across East Asia, following a highly competitive pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam and the Philippines. The win marks the first time H&M...
China – IPG Mediabrands has elevated two of its senior leaders to key regional roles, appointing Penny Chow as chief operating officer for Greater China and Jay Lee as executive creative director of MBCS Greater China. The dual promotion is part of the company’s efforts to strengthen collaboration across...
Said campaign, in a nod to the smoky flames from the grill, featured the pizza being launched with a smoke projection billboard above a Pizza Hut store in proximity of one of Kuala Lumpur’s most popular Ramadan bazaars, driving traffic towards the outlet.
Zachary Lim has been appointed as head of IPG Mediabrands Singapore, the media holding company under Interpublic Group.
Previously, Kanagasabapathy served as global chief strategy officer of Rufus, an IPG Mediabrands network agency, where he played a key role in establishing the strategic craft and framework for the global Amazon business.
UM, a global media agency network under IPG Mediabrands, is challenging brands to be distinct and evade blandness with the launch of its ‘Full Colour Media’ strategy.
Hawkins was most recently the chief executive officer of PHD in Asia-Pacific, and held the role from October 2018 to October 2024, when he recently stepped down.
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
