Marketing Featured ANZ

Red Havas names Haylie Marchant as new executive director for Brisbane team

Australia – Public relations agency Red Havas in Australia has just announced the leadership appointment of Haylie Marchant as its new executive director for the Brisbane office. 

Red Havas is part of the Havas PR Global Collective, a team of 1,300 consultants across 40 offices, including Sydney, Brisbane, Melbourne, and London, as well as New York, and Singapore. 

Marchant brings with her 15 years of experience in building and running agencies across Australia and the United States. Prior to joining Red Havas, she has previously worked as the principal at M2 Communications, where she provided PR and communications services and strategic consulting to clients in the technology, healthcare, and transport, as well as consulting industries. In addition, Marchant has spent 10 years at Haystac, where she established and grew the Brisbane office before taking on the role of national head of strategy in 2018.

As Red Havas’ new executive director for Brisbane, Marchant will be responsible for driving growth in the Brisbane market. She will also be joining the agency’s national senior management team.

Commenting on her new role, Marchant said that she is looking forward to working closely with the entire agency to build on its impressive foundations and further grow Red Havas Brisbane.

“I knew from the very first meeting that I wanted to join Red Havas. There was a complete alignment of values and business philosophies, underpinned by a genuine commitment to driving a people-led culture, which has never been more important than in today’s landscape,” said Marchant.

Meanwhile, Steve Fontanot, Red Havas and Havas Blvd’s managing director, commented that after an extensive search, they are excited to welcome Marchant to the leadership team. 

“When meeting Haylie, it was easy to see that we have a shared belief in a people-led culture, along with a strong point of view on the future of our industry. Her wealth of experience will deliver significant benefits to our clients in Queensland, as well as on a national level, through her contributions to the senior leadership team,” said Fontanot.

Marketing Featured ANZ

GroupM appoints Aimee Buchanan as CEO for ANZ

Sydney, Australia – GroupM, the media investment arm of WPP in ANZ, has recently appointed Aimee Buchanan as the company’s CEO for Australia and New Zealand, where she will lead the network of agencies under GroupM including Mindshare, MediaCom, Wavemaker, Essence, Neo and m/SIX and specialty media businesses including Finecast, Xaxis and Sightline.

Buchanan has been CEO of media communications agency OMD since 2016 and sits on both the Media Federation of Australia (MFA) and social purpose organization UnLtd boards. Her career spans more than 20 years in media agencies. In her time at OMD, the agency has grown to become a well known agency in Australia, hence Buchanan has been a leading voice shaping the Australian media landscape and driving progress around brand responsibility and diversity and inclusion.

Speaking about her appointment, she said, “I am excited to take on the new role at GroupM and believe they are uniquely placed to influence how media drives growth for clients’ businesses and shapes society. I look forward to working alongside the GroupM leadership and the broader team to set GroupM up for a bright future.”

She also mentioned that she has loved every step of the journey with the OMD team and that she is proud of what they have built and achieved together. 

“A big thank you to all of the OMDers across the nation, our clients and partners for all their support over the last 10 years,” Buchanan added.

Meanwhile, Ashutosh Srivastava, APAC CEO at GroupM and acting CEO at GroupM Australia, commented that Buchanan is ‘an exceptional agency leader with a phenomenal track record and an intimate knowledge of what clients need, and how agencies and their people thrive’. 

“She is a truly visionary leader, whose priorities and integrity align with ours. She is client-obsessed and always puts her people and culture first,” Srivastave stated.

He added, “GroupM’s purpose is to harness intelligence and imagination to create, integrate and scale breakthrough ideas that help businesses leap forward. Aimee is the perfect person to lead GroupM’s ambitious program of change, enable our agencies to succeed and enhance their capabilities to meet current and future client needs and drive faster growth in the business.”

Marketing Featured ANZ

Wippli Australia names Publio Lorenzo as acting chief financial officer

Sydney, Australia – Wippli, the smart workflow that connects suppliers, clients, and teams to initiate, produce, and deliver work from anywhere, has appointed Publio Lorenzo, former vice president of finance for technology and operations at HBO, to be its acting chief financial officer.

Wippli aims to use its online tool to disrupt the digital remote-work productivity market. Its end-to-end solution covers task creation between a supplier and a client, through work in progress and collaborative efforts, in neat, branded experiences for all.

Lorenzo brings with him his 25 years of experience in the media and technology industries. He has previously held financial leadership positions at HBO LATAM, Mattel, and Motorolaincluding developing markets in intricate regions.

As part of his new role, Lorenzo will be leading Wippli’s valuation, reviewing and pressure-testing Wippli’s revenue streams and innovation pipeline for fundraising purposes. He will also be charting the company’s expansion to the United States market. 

On the other hand, the incoming chief financial officer will be laying the foundation of the United States operations, in line with Wippli’s vision and foreign market development strategies.

“I am thrilled for the opportunity to jump into the trend of digital collaboration and remote work. I can’t wait to do my part in making Wippli the digital disruptor to fear in the remote collaboration arena,” said Lorenzo, regarding his appointment.

Meanwhile, Jay Marcano, Wippli’s founder and CEO, commented that the company is proud to welcome someone of Lorenzo’s caliber to their leadership team.

“We’re sure Publio will be invaluable to the company’s early growth and success, and to begin Wippli’s scaleup into the US on the right foot,” said Marcano.

Marketing Featured ANZ

Hyundai Tucson says ‘future wants its car back’ in latest campaign

Australia – The global automotive manufacturer, Hyundai, has just unveiled its newest campaign for its all-new car model, ‘Hyundai Tucson’, in order to bring Australians closer to “tomorrow’s car.”

The campaign, which is created in partnership with creative agency Innocean Australia, marks a step-change for Hyundai, helping customers reappraise the brand one that is now more visually ‘desirable’ and innovative.

Titled, ‘Tomorrow wants its car back’, the new ad captures the ‘Hyundai Tucson’ as a preview of the brand’s bold design and innovation-led future. It features the car’s futuristic look with the appearance of robots coming from the future to steal back what is rightfully theirs from 2021.

In the pre-launch ad, viewers get a glimpse of an unexplained object in a Tucson driver’s blind spot monitor, with the initial ad introducing robots that are on-watch. Soon after in the final launch ad, we see a conclusion where the robots creep from the bushes towards a Hyundai Tucson, driving the owners to drive the car back to the future. 

Hyundai Australia’s Chief Marketing Officer Kevin Goult commented, “This is a truly flexible, fully integrated campaign designed to work with the requirements of our business this year and represents a step-change for Hyundai. This is only the start.”

Meanwhile, Wes Hawes, Innocean Australia’s executive creative director, shared that by working closely with their partners at Hyundai, they were able to react to the problems facing the automotive industry and successfully launch a new brand platform using one of their most innovative, futuristic models – the all-new Tucson.

“The phasing and reactive design of the campaign actually made it all the more impactful, with bots discreetly hidden in multiple channels, before being unleashed to stalk and infiltrate our own advertising and steal the Tucson back. It’s essentially a COVID era campaign – except you’d never know that,” said Hawes.

Ian Hartley, the client partner at Innocean, also said that it is a very interesting time to be involved with the automotive industry and particularly Hyundai who blow them away every day with their innovation and new product – so robots from the future couldn’t be more appropriate. 

“I’m loving the opportunity to help steer this brand into what will be a really bright future in Australia,” said Hartley.

The campaign is now available on social, radio, and digital, as well as out-of-home, and CRM.

Marketing Featured ANZ

Nunn Media Sydney announces appointment for newly created role digital director

Sydney, Australia – Australia’s independent media agency, Nunn Media, has appointed Jennifer Olmi, former senior digital associate director at media agency Havas Media, to assume the newly created role of digital director at its Sydney office.

Olmi brings with her extensive end-to-end experience from the brand through to performance. Aside from working at Havas, she has also worked as the digital marketing manager at multinational beauty company Coty for three years, managing digital activity across diverse brands including Gucci, Hugo Boss, Marc Jacobs, Rimmel, and Burberry, as well as Tiffany & Co., and Covergirl.

As the first digital director of Nunn Media Sydney, Olmi will be reporting directly to Nunn Media’s head of digital, working across its growing portfolio of clients to ensure all aspects of digital are integrated into broader media strategies.

“I’m delighted to be joining Nunn Media and look forward to working with the team and its clients to drive their digital media objectives. As an independent, Nunn has built an enviable service and results-driven reputation and I’ll be playing my part to build on that success,” commented Olmi, regarding her appointment.

Meanwhile, Chris Walton, the managing director at Nunn Media, shared that Olmi has a strong strategic understanding of digital channels and how advertisers can best use them to grow their brands and deliver returns on their investment. 

“As our client roster continues to expand, she will bring her expertise to further strengthen our digital media capabilities,” said Walton. 

Nunn Media specializes in integrated strategy, planning, and media buying. The front and center of its business model is a philosophy – “all great relationships are built on trust.”

Marketing Featured ANZ

Match & Wood names inaugural national strategy director

Melbourne, Australia – Independent media agency Match & Wood has appointed former strategy director at media company Initiative, Sam Enshaw, to be its first-ever national strategy director.

The appointment will see Enshaw, who will be based in Melbourne, leading the strategy offering across Melbourne and Perth offices, working on key clients in the education, energy, and health and insurance, as well as finance and technology sectors.

Besides previously working at Initiative, Enshaw was the former regional implementation director at IPG Mediabrands in Singapore, assisting clients including Johnson & Johnson, Netflix, and Spotify. He has also worked at media and advertising agencies Carat, McCann, and UM.

“They have developed strong teams across both Melbourne and Perth and continue to secure work with leading organizations across the country. I’m looking forward to contributing to the agency’s continued success,” said Enshaw.

Meanwhile, Match & Wood’s Managing Director Lyndelle O’Keefe commented that Enshaw is an award-winning strategist who has worked with major brands both in Australia and across the region. 

“He’s a great talent who will further enhance our core strategic capabilities, at a time when we are experiencing new and organic business growth. I’m delighted to welcome him to the team,” said O’Keefe.

Match & Wood said that Enshaw’s appointment comes after a significant period of growth for the agency, which has seen 13 new hires this year, including Stuart MacDougall, the new national performance director, and Jodie Allen, the new communications advisor, as well as Keleigh Moore and Tiffany Doan, the new communications managers.

Marketing Featured ANZ

CDP Institute taps AZK Media as correspondent for ‘Emerging Markets’ content channel in ANZ

Australia – The Customer Data Platform (CDP) Institute, which is a vendor-neutral organization, has appointed global B2B media and marketing company, AZK Media, to be its new ANZ correspondent, informing the institute’s ‘Emerging Markets’ content channel.

The CDP Institute educates marketers and technologists about customer data platforms a packaged software that creates a persistent, unified customer database that is accessible to other systems. It also produces and distributes vendor-neutral materials that describe the characteristics, uses, and benefits, as well as the real-world success of CDPs.

The new partnership will see AZK Media updating over 2,000 members of the CDP Institute every week of the latest insights and news across customer data and martech specific to the region.

The ‘Emerging Markets’ content channel informs readers about marketing and technology developments in Australia, Southeast Asia, Southwest Asia, and the Gulf Coast, as well as Africa, and Latin America. News for each region is collected by a local correspondent who is an expert in customer data management, while the channel contents are emailed weekly to CDP Institute members who live in these regions and to others who ask to be added to the list.

AZK Media’s Founder and Managing Partner Azadeh Williams shared that working with a global industry leader such as The CDP Institute opens an exciting opportunity for them to continue educating and informing marketing and business leaders about the future innovations in data-driven decision making that drive better customer experiences.

“As an agency passionate about helping Martech and CDP vendors grow in the APAC region, we believe the CDP Institute’s Emerging Markets content channel will be a key force for accelerating the industry’s deeper understanding of the value of CDPs in today’s complex digital marketing ecosystem,” said Williams.

Meanwhile, David Raab, the founder, and CEO of The CDP Institute, commented that he is thrilled to partner with AZK Media to help the institute scale knowledge of CDPs across the ANZ region. 

“We chose AZK Media because they demonstrated a genuine passion and deeper understanding of Customer Data Platforms, its complexities, challenges, and opportunities. They also share the same passion for knowledge sharing, which is particularly important within the marketing landscape – as it’s the only way our industry can evolve is through constant learning and education,” said Raab.

According to a recent CDP Institute Industry Update report, the industry should be worth $1.5b this year. The CDP employment grew by 25% in 2020, to more than 10,000, and the number of CDP vendors grew by 35% to 133, which means that accelerated digital transformation during the pandemic made companies even more aware of the need for CDPs.

Given the surge in CDP usage worldwide and in emerging markets such as the ANZ region, the institute wanted to educate employees, thought leaders, and executives in the industry on what is happening on a regular basis.

Marketing Featured ANZ

Avid Collective launches new proprietary marketing platform, ‘AVA’

Australia – Avid Collective, the digital media network that specializes in personalized content at scale, has launched a new proprietary marketing platform called ‘AVA’. Through the new platform, the network will be assisting brands in optimizing ROI from advertising spend on digital content.

AVA aims to fuel business efficiencies across Avid Collective’s seven digital publishing brands – Where To, Where To Travel, Add To Cart Australia, For The Home Australia, and Thriving Planet AU, as well as Best Life Australia, and Culture Feed AU. 

The new automation and analytics platform has been developed to supercharge the performance of content across Avid’s digital media network and to simplify workflows at every stage of the content publishing lifecycle. This includes an advertiser portal to make running content campaigns with Avid simple and easy with future plans to introduce a self-serve functionality.

AVA has a range of multi-functional tools that provide a powerful end-to-end experience for Avid’s team and partner advertisers. Its first tool is the content workflow, which simplifies the production process with defined content inputs, with the option to customize per user, and the capability for all feedback and approvals to sit natively within the platform. 

Another tool is its data management that drives powerful data analysis and audience segmentation to drive sophisticated targeting strategies, while the automated media distribution tool enables streamlined content distribution and targeting, allowing for greater use of data across content campaigns.

Meanwhile, the reporting and analytics tool aggregates all campaign data to provide highly transparent performance reporting all in one dashboard, providing detailed data visualization and easy-to-understand analytics. And lastly, the optimization engine, which focuses on maximizing amplification of content across platforms and driving greater efficiencies on media investment through live and real-time recommendations engine.

Avid Collective’s Managing Director Luke Spano said, “It will help us rapidly increase the rate of growth of our media brands to drive more value for every client campaign. We are seeing greater levels of view-through rates, engagement rates, and click-through rates on every campaign that we have run through AVA so far.” 

Last year, the group also announced its rebranding. Originally called ‘Where To Media’, it rebranded to Avid Collective, as part of its launch as a broader digital media network.

Marketing Featured ANZ

M&C Saatchi’s newly-launched marketing science practice, Precision, unveils the senior hires to lead

Sydney, Australia – Precision, the newly launched marketing science practice by independent agency network M&C Saatchi AUNZ, has announced the three new senior hires it has appointed to lead, to signal an accelerating start following its first week of operation.

The new appointees are Steve Wright, the new director of data and technology, Olivia Nadile, the new research manager, and Tahl Finkenberg, the new data and analytics manager.

Wright brings over 16 years of experience working with an enviable list of blue-chip clients across Europe and Australia, helping them realize the value of data science to drive deliberate action and growth. 

On his appointment, Wright commented, “The unique opportunity to blend the power of data with the existing creative success of the Group is something I am excited to be a part of and can honestly say – I can’t wait to get started.”

Meanwhile, Nadile brings a qualitative and quantitative edge to the team. With her broad sector experience gained from time working with a long list of major Australian brands including ING, Sanitarium, and ANZ, as well as Jetstar, and Cochlear, among others.

“Opportunities like this don’t come around very often. I’m excited to jump in and support the group in realizing the opportunity of creativity and quantification coming together,” Nadile noted.

And lastly, Finkenberg brings with him his extensive analytics background, having spent the most recent phase of his career specializing in market mix modeling and other data-driven projects for dentsu and CHE Proximity. He said, “The opportunity to help build on and evolve M&C Saatchi’s data and analytics capability is so appealing. I’m looking forward to making a difference and working with the Precision team.”

Precision is a continuation of the M&C Saatchi Group AUNZ’s long-term growth strategy, accelerating the unique union of creativity and quantification. Its launch comes several weeks after James Collier’s elevation to chief data officer, who will be leading the design and internal development of Precision and will spearhead its rollout and growth.

“As we interviewed Steve, Olivia, and Tahl, it became obvious that not only were they incredible at what they did, but their diverse backgrounds would give us a real breadth of perspective. This diversity of thought will set us up for success and it’s a privilege to welcome them to the team,” said Collier.

Marketing Featured ANZ

Havas Creative Group AU elevates Olly Taylor to inaugural chief strategy officer

Australia – Marketing and communications firm Havas Creative Group in Australia has announced a new leadership movement – the elevation of Olly Taylor, its former chief strategy officer at creative arm Host/Havas, to assume the newly created role of chief strategy officer.

Taylor is an industry strategy veteran who has worked at Host and its subsequent merged Host/Havas business for almost 18 years. He originally joined Host Sydney in 2003 as the agency’s first planning director.

Prior to joining Host, he worked as a senior planner at advertising agency Fallon in London, after beginning his career at another advertising company DMB&B in 1998.

As the first chief strategy officer of the Group, Taylor will be leading the overall strategic business of Host/Havas, Red Havas, One Green Bean, Havas Commerce, and a new research and insights capability, Havas Labs. His remit spans across Sydney, Melbourne, and Brisbane.

Furthermore, Taylor will be responsible for the development of IP and processes for world-class strategy across paid, earned, and owned media, on and offline.

Commenting on his new role, Taylor said that he is truly excited by the opportunity to now lead the creative group strategy across brand, creative communications, and data, as well as PR, and social among others. 

“Alongside the team, I’m looking forward to developing integrated strategies that deliver great work, meaningful impact for brands, and results across the board. With such great brands in the Havas Creative Group, the opportunities are plentiful,” added Taylor.

Meanwhile, Havas Group ANZ’s Chairman Anthony Freedman shared Taylor joined Host as a young, but talented brand planner and immediately made an impact, playing a key role in the agency’s success and a long list of effectiveness awards. 

“In the many years since, he’s become a completely integrated strategic thinker, a canny spotter of emerging talent, a much-respected agency leader, and a very dear friend. I don’t know why we didn’t give Olly this broader role years ago. It’s long overdue and much deserved,” said Freedman.