Taipei, Taiwan – Fast food chain McDonald’s and agency Leo Burnett Taiwan have teamed up to create donation wallpapers, which promotes a refreshing method to the customary practice amongst Taiwanese, where purchasing receipts are dropped in ‘donation boxes’. These receipts then benefit charities like that of McDonald’s Ronald McDonald House Charities (RMHC) as a major source of income.
The campaign was launched as a digital alternative to the staple Uniform Invoice Lottery in Taiwan, which allows customers to get a ticket to enter the government’s Receipt Lottery, with prizes ranging from NT$200 to NT$10m. Said lottery uses physical receipts to enter, but with the rise of digital payments, they have all but disappeared, out of sight, and therefore out of mind.
To launch this campaign, McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation. With 35 designs to choose from, every donation wallpaper includes a barcode, and when scanned at any cashier, the receipt is automatically donated to RMHC.
Donation Wallpapers can be scanned at retailers across Taiwan, making every transaction in any store an opportunity to donate to RMHC.
Jin Yang, creative partner at Leo Burnett Taiwan, said, “Gen Z can’t live without their phone, and the screen they see most of all is their mobile phone wallpaper. With this in mind, we came up with an idea that makes receipt donation impossible to ignore – every time someone wakes up their phone, it’s a reminder to do good.”
