Indonesia – Performance marketing agency M&C Saatchi in Indonesia has announced a new leadership through Kunal Sinha, former executive director of Kantar, who is now its group chief strategy officer. Sinha’s appointment is effective immediately.
Aside from Kantar, Sinha has worked with agencies such as JWT, Ogilvy, and McCann, as well as The Futures Company on a variety of projects, including trend forecasting on the Future of Technology, India’s top 50 growth markets, and the future of AI for Mastercard.
Over the past few years, he also worked with a wide range of companies in Asia, such as BAT, Unilever, Intel, and Mondelez to Arla Foods to Smithfield Foods. Additionally, he has worked on market innovation projects with firms like Aegon Life and The Times Group as well as non-profits like Unicef and AmCham.
Commenting on his appointment, Sinha said, “It’s never too late in your career to set a new goal or dream a new dream. Joining the ambitious team at M&C Saatchi Indonesia gives me just the kind of rush one needs to put Indonesia on the world’s advertising and marketing map.”
Meanwhile, Anish Daryani, founder & president director of M&C Saatchi Indonesia, shared that he’s been an admirer of Sinha’s work since he was an account executive back in Ogilvy.
“As we build our integrated business model, we believe that Sinha will bring in his wealth of experience to strengthen our strategic thinking across all our specialisms that include brand consulting, digital marketing, shopper and experiential marketing, reputation marketing, as well CRM and big data analytics,” Daryani said.
“We make a dream team together, and his unbound passion has already infected everyone in the agency. We look forward to achieving a lot together,” Daryani adds.
