Adtech Cartelux appoints Geoff Reilly as CFO

Teddy Cambosa - April 7, 2021

Sydney, Australia – Local-based adtech Cartelux has appointed Geoff Reilly as the company’s new chief financial officer to drive Cartelux’s financial function through the next stages of significant growth.

He will be responsible for guiding Cartelux through its current phase of rapid expansion as it closes its seed funding round and aims for a significant Series A round later this year.

Reilly’s background spans 20 years’ experience both in Australia and internationally in the capital markets, operations, and financial functions of technology companies, and more specifically enterprise SaaS startups with similar business models to Cartelux. He was previously chief financial officer at Singapore-based software-as-a-service company (SaaS) TradeGecko and helped steer the company through its merger with Intuit in late 2020.

Commenting on his appointment, he said, “I’m very excited to be joining Cartelux at this important time and look forward to working with Josh Williams and the executive team in their objective of executing the delivery of the business’ global growth strategy. My aim is to build on Cartelux’s strength and negotiate the best opportunities for the business through its next phase of funding.”

According to Joshua Williams, chief executive officer and founder of Cartelux, Reilly’s appointment signifies an important milestone for the company as it looks to the next phase of its growth.

“Geoff’s appointment will ensure Cartelux can navigate its way through this crucial phase of our journey, scaling global operations and navigating significant growth. He brings extensive international experience and has successfully driven a number of substantial growth programs throughout his career. As we continue to evolve as a company, Geoff’s financial acumen, steady demeanor, and strategic thinking is a great addition to our leadership team, and Cartelux.”

Williams also added that Cartelux has had a hugely successful 2020 as COVID-19 saw the adoption of ad technologies expedited by approximately half a decade, including its recent global deal with Kia Motors.

“The demand for Cartelux’s services has never been higher and Geoff will provide an experienced set of hands to help steer us through this exciting period,” Williams stated.