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Marketing Featured Southeast Asia
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Marriott International expands portfolio in new destinations across Vietnam

by Jean Cabico

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April 14, 2022

Marriott-International-expands-in-Vietnam

Hanoi, Vietnam – With the recent reopening of Vietnam’s borders, multinational hotel and lodging company Marriott International has expanded its portfolio in the country. This expansion aims to add nearly 9,000 rooms to the company’s portfolio and see the debut of key brands.

Through this expansion, Marriott’s global brand Sheraton Hotels & Resorts is expected to make its debut in several new destinations across Vietnam, including on the Emerald Island of Phu Quoc, the UNESCO World Heritage Site of Ha Long Bay, the ‘City of Eternal Springs’ Dalat, and the shores of Binh Chau. A stylish new Renaissance Hotels is also planned to open in the seafront city of Danang, whilst Le Méridien Hotels & Resorts plans to debut in Danang and Cam Ranh. Moreover, the flagship Marriott Hotels brand is expected to debut in Hanoi, and Hoi An, whilst the Westin – the company’s wellness brand – is expected to open in Hanoi and Cam Ranh. Marriott Executive Apartments, the longer-stay brand, is also slated to start welcoming guests in Danang.

Meanwhile, Marriott’s select service portfolio will be providing a range of offerings for both domestic and international travellers. Fairfield by Marriott is slated to be introduced in locations such as Vinh Yen, Ha Long, and Hanoi, whilst several Courtyard by Marriott hotels are expected to open across Danang, Ha Long, and Nha Trang. In addition, Marriott’s The Ritz-Carlton Residences is expected to make its debut in Vietnam in 2024.

Rajeev Menon, Marriott International’s president for APAC (excluding Greater China), commented, “Our growth in Vietnam reflects the trust our local owners and franchisees continue to have in Marriott International, and we look forward to presenting them with opportunities to leverage our comprehensive portfolio of 30 brands, as well as our strong distribution network.”

Meanwhile, Jakob Helgen, Marriott International’s area vice president for Thailand, Vietnam, Cambodia, Myanmar, noted that Vietnam is a vibrant destination and has over the years experienced record levels of tourism as international travellers flocked to the country and domestic travellers began to discover the many wonders available in their own backyard.

“With the recent reopening of borders, we are hopeful for Vietnam to rebound rapidly, and we are excited to expand across even more parts of this captivating country,” said Helgen.

Related Tags Southeast Asia Expansion vietnam Marriott International
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