Italy – Automobili Lamborghini has announced a revamp to its historic logo, which stems from a new strategic approach aimed at aligning the brand’s visual identity with its core values of “bravery,” “unpredictability,” and “authenticity.”
This initiative is driven by the overarching mission “Driving Humans Beyond,” which encapsulates the commitment to constantly surpassing boundaries, norms, and expectations.
This development is a component of the broader shift known as Direzione Cor Tauri, the tactical plan that embodies Lamborghini’s new orientation toward sustainability and decarbonization. Building a partnership with the next generation is the goal, providing guidance and inspiration for creative and long-lasting progress.
In light of this, the House of Sant’Agata Bolognese is making changes to the company brand as a whole, going beyond the cars alone. These adjustments are expected to have an impact on the company’s principles and culture while offering a new look in every aspect of the visual representation.
The brand-new logo is now used on all of the company’s official channels. It has a revamped, wider Lamborghini typography along with simple colours. Reiterated as the brand’s fundamental colours, black and white symbolise its unique personality, with yellow acting as the accent hue in combination with the addition of gold.
The company’s new identity is defined by the revamped logo, which will also appear on upcoming automobiles. Notably, there have been notable changes made to the iconic bull that sits in the middle of the emblem. Its importance will be further enhanced when it detaches from the customary shield and stands alone on the company’s digital platforms for the first time.
A typeface designed by Automobili Lamborghini has been officially created, replicating the angles and contours seen in the brand’s automobiles. This typeface will be the foundation of the business’s communications, in keeping with the aesthetic and style of the Sant’Agata, Bolognese-based enterprise. The revamp also brings a new set of icons that were created in partnership with Lamborghini Centro Stile and will be used consistently for the first time across all digital platforms.
