Singapore – European automobile company PEUGEOT announced that it has appointed Accenture Song, the tech-powered creative group of Accenture, as its global creative agency of record from January 2024, as part of a competitive pitch.
Aiming to be the electric vehicle (EV) leader in Europe by 2025, PEUGEOT has consolidated all its global advertising communications, across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific into Accenture Song.
Accenture Song is mainly tasked with helping to enhance familiarity and appeal to the brand and its wide EV line-up for a new younger, global audience with creative communications across all channels.
The first campaign will be a full-360 integrated launch of the all-new Electric Fastback SUV E-3008 in early 2024. It will be followed by supporting activities for the reveal of the new E-5008, as well as further launches yet to be revealed.
Phil York, head of PEUGEOT marketing & communications, said, “Over the last few years, we’ve seen dramatic and fast unfolding step-changes in the automotive industry and customer expectations. This rapid pace of change requires bold thinkers, and we’re thrilled to be partnering with Accenture Song to help us on our journey of transformation into a 100% electric brand that sets new benchmarks for alluring design, driving pleasure and tech.”
Meanwhile, David Droga, chief executive officer at Accenture Song, commented, “Together, PEUGEOT and Accenture Song aim to do something new and different. PEUGEOT has an exciting opportunity in the electric category to define their products and services with a distinctive and human approach, emotionally connecting with a new generation of drivers.”
“I believe our tech-powered creatively driven model that’s fuelled by our collective ambition will support PEUGEOT in the vision of becoming a true tech mobility company,” he added.
