Bangkok, Thailand – LaLiga Pass, the over-the-top (OTT) platform offering of Spanish football division LaLiga, will be made available to fans in Thailand, giving them access to LaLiga Santander and LaLiga SmartBank matches.
LaLiga Pass has also been made available to fans in Indonesia as part of the Asian offering of the OTT platform.
Through LaLiga Pass, fans in both countries will become the first in the world to have LaLiga Pass available for their mobile devices and televisions, a step that allows LaLiga to get even closer to its fans, making them owners of the content and allowing them to enjoy an increasingly personalised fan experience.
Along with live coverage of every LaLiga Santander and LaLiga SmartBank match, LaLiga Pass users will also have access to match round-ups, documentaries, videos of the best goals and saves, interviews and other exclusive content designed for each country.
In addition, each matchday will feature three LaLiga Santander matches narrated in the local language, something that only LaLiga Pass users will be able to enjoy.
Alfredo Bermejo, digital strategy director at LaLiga, said, “One of the keys of the entertainment sector is to be able to offer a high degree of personalisation, to speak to each fan in their own language and to provide them with quality content adapted to their tastes and needs. We believe that LaLiga Pass, and all the technology behind it, is a big step in this direction and will be a great option for those who want to enjoy LaLiga and everything that surrounds it.”
Furthermore, LaLiga Pass will also represent a new business model that will both improve the fan experience and attract more LaLiga fans as well as provide a technology that can be commercialised and exploited by other companies through LaLiga Tech.
Oscar Mayo, executive director at LaLiga, commented, “LaLiga Pass is a logical step in our audiovisual strategy. Over the last few years we have strived to improve the experience for fans watching LaLiga from different parts of the world and we now want to take things a step further by allowing them to have more control over what they watch, offering more and better content, and telling more stories around LaLiga and its clubs in those countries.”
