PlatformsFeaturedSoutheast Asia

ShopBack SG brings in football fans with new tie-up with LaLiga

MARKETECH APAC - November 20, 2020

Singapore – Rewards and discovery platform ShopBack in Singapore has tied up with Spain’s professional football league LaLiga for a joint marketing amplification, which will include giveaway contests within the platform.

At large, the partnership will see a release of an official campaign video of LaLiga, in-app and website pushes, social media engagement, and out-of-home advertisements. A video shoutout by LaLiga ambassador and former football player Gaizka Mendieta will also be released. 

Video, courtesy of ShopBack.

One of the main marketing initiatives within the partnership is a social media contest which will give away a football fan an all-expenses paid trip to Spain for two to catch a LaLiga match live. 

LaLiga spearheads Spain’s two national professional football competitions LaLiga Santander and LaLiga SmartBank, where both have already started its 2020-21 season on September 12.

In order to participate, ShopBack users must visit the LaLiga page on the platform starting 27 November and click on the “Submit Entry Now” button to be redirected to an Instagram post. In the post, users must comment on why they deserve to watch a Laliga game in Spain, share it to Instagram, and tag their intended travel buddy. Lastly, those interested must make a purchase on any ShopBack selected brands

The competition will run from 27 November to 31 December 2020, in line with ShopFest, ShopBack’s annual mega shopping festival that spans the entire year-end shopping season. 

In a press statement, ShopBack said that through the partnership with the sports association, it aims to “portray its value of togetherness just as football brings people together.”

ShopBack Co-founder Joel Leong said, “We are excited to kick off this partnership with LaLiga to bring football fans and shoppers together. With the sporting world still gradually being reinstated to normalcy, the upcoming football matches in Spain promise to be that rush of adrenaline and the perfect opportunity to bring people together.”

LaLiga’s Managing Director for SEA Ivan Codina commented, “Alongside our fans, we long for the time when we can return to the stadiums and celebrate the passion of live football action of LaLiga in person. In this situation, together with ShopBack, we wish to remind our consumers that we are ‘better together’ despite being physically apart. With the pent-up demand to travel and experience live sports continuing to build, the grand prize is a once-in-a-lifetime experience that we know would excite fans.”