KROMA teases ‘tradigital’ entertainment offering through XR event

Manila, Philippines – Local media and entertainment company KROMA has teased its so-called ‘tradigital’ entertainment offering through an extended reality (xR) event hosted by the company on 6 April. In it, they showcased KROMA’s immersive experience for its online audience by combining the physical and virtual worlds.

Far from the usual green screen execution, the xR disguise is a more dynamic and intense production. It allowed KROMA officials to interact smoothly with complex virtual effects and real-time computer graphics, resulting in more natural shots. Moreover, The xR disguise platform creates exciting live visual experiences based on augmented reality (AR), virtual reality (VR), and mixed reality (MR).

According to Denise Seva, head of KROMA’s full-service activation brand LiveMNL and Music, they will continue to evolve by integrating the live component and product and tech innovations in the digital space.

“We at LiveMNL are always on the lookout for something fresh and innovative in delivering our events – be it ours or for our clients. I’ve seen a lot of comments that people were very impressed and happy with what we produce, so expect more of that coming from LiveMNL,” Seva said.

Meanwhile, Ian Monsod, CEO at KROMA, said the launch production is not the sole proof that shows how KROMA is going beyond content to further enrich the audience experience. He added that by being part of the Globe Group’s telecommunications and technology ecosystem, KROMA can connect consumers to related interests and passion points, communities, brands, websites, apps, and services essential to their daily lives.

“We are a diverse team of passionate individuals who bring together varying perspectives and points of view to create something engaging, exciting, and trailblazing for the Filipino audience. We do this across our ecosystem of brands, creators, content, and experiences. We have something for everyone’s entertainment,” Monsod said.