Singapore – Supergiant, a new immersive experience, multimedia, and entertainment agency, has officially launched in Sydney, London, and Singapore. The agency is helmed by a collective of award-winning creatives, event planners, designers, and production experts.

The immersive experience agency was founded by former Imagination director Heath Campanaro, Heckler co-founders Will Alexander and Jamie Watson, and former Imagination creative director Simon Connell

Campanaro spent the past 20 years leading Imagination, where he and Connell orchestrated some of the most dynamic events nationwide. Joining forces with Alexander and Watson, whose globally awarded design and post-production studio Heckler is renowned for award-winning films, TV commercials, and experiential installations, they aim to create an entirely new kind of creative offering.

Supergiant combines design, VFX, entertainment, lighting, technology, and music to deliver culturally iconic projects and immersive experiences. For its debut project, the team worked on Glastonbury, providing large-format content design and production for three of the iconic music festival’s biggest stages.

The ‘Pyramid Stage’ and the ‘Other Stage’ showcased over 250 motion graphics packages designed by Supergiant in collaboration with the festival’s graphic artist, Stanley Donwood. Additionally, Glastonbury’s new Dragonfly installation (created by Arcadia Spectacular) and the ‘DJ Stage’ featured stunning 3D motion content for the Opening Ceremony with Fatboy Slim.

Supergiant also supported Australian immersive media studio Astral Projekt in collaboration with Barry McGuire, an Aboriginal Songman from the Balladong, Whadjuk, and Noongar nations, to tell the Dreamtime story of the dragonfly.

Speaking at the launch, Campanaro said, “Supergiant was founded to create the kind of experiences that we all love, crave, and rave about. To entertain people and to immerse them in design, music, light, technology, and ideas that create core memories.” 

“Simon and I have had a long and incredible creative partnership; however, partnering with Will and Jamie—who together at Heckler have created some of the world’s most exceptional art installations, music videos, live events, activations, and experimental performance pieces—we now bring a whole new level of artistry to Supergiant,” he added. 

Meanwhile, Alexander shared, “We’re excited to see the awesome potential of this partnership. Heath has an unrivalled reputation in the event industry, and he and Simon have delivered some of the biggest and most dynamic live experience projects on the planet. When you add the high-end artistry Jamie and I have built at Heckler, plus the depth of our teams across Sydney and Singapore, you get this multiplication effect that is really hard to beat. We know we’re on the cusp of something new and really exciting! ”

Kuala Lumpur, Malaysia – Global multi-media company KC Global Media has announced that it has teamed up with Tourism Malaysia to produce a new series called ‘Unfading Memoirs’, which will showcase Malaysia’s rich cultural tapestry and breathtaking landscapes. Moreover, said production will offer viewers a fresh perspective on the beauty of Malaysia through the lens of entertainment. 

The branded series will be shown on KC Global Media’s English-language general entertainment channel AXN Asia in July 2024 across Asia.

The collaboration between AXN Asia and Tourism Malaysia represents a multi-dimensional fusion of travel and entertainment. Launched across television and social media platforms, ‘Unfading Memoirs’ features beautifully curated experiences from different travellers’ perspectives, and aims to inspire audiences to advocate these extraordinary destinations. 

Through a series of user-generated content initiatives, viewers will be empowered to share their own travel experiences, further enriching the narrative of the unique destinations while having the opportunity to win exclusive trips.

Moreover, ‘Unfading Memoirs’ serves as a testament to the beauty of travel, inviting viewers on a captivating journey through Malaysia’s culinary delights, cultural heritage, and outdoor adventures. Hosted by renowned personalities and avid travellers, Justin Bratton and Selina Lo, alongside the charismatic food and travel enthusiast Erwan Heussaff, the mini-series promises an immersive and unforgettable exploration of Kuala Lumpur, Penang, Sabah and Sarawak. 

This travelogue also seamlessly encapsulates the essence of these destinations, transcending conventional digital content by weaving together a diverse array of experiences into the ultimate travel compendium. Through the hosts’ uniquely AXN-inspired narratives, the series brings these locales vividly to life, offering a dynamic and accessible guide to exploration right at your fingertips.

George Chien, co-founder, CEO, and president of KC Global Media, said, “Partnering with Tourism Malaysia for ‘Unfading Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and adventure is deeply ingrained in our ethos, and this collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration – exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region. We are excited to embark on this journey with Tourism Malaysia and look forward to creating more impactful projects together in the future.”

Meanwhile, Manoharan Periasamy, director general of Tourism Malaysia, commented, “Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we’re eager to showcase Malaysia’s unique charm to a wider audience, inviting travellers from around the globe to discover the wonders of our country. Together with AXN Asia, we’re committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel.”

United Kingdom The commissioning team at BBC Studios Social is inviting independent producers of all sizes and backgrounds to propose unique short-form proposals. These concepts strive to broaden and improve existing intellectual properties (IP), captivate devoted fans, and capture the attention of new audiences across digital channels. 

The available production opportunities currently span multiple key brands in the BBC Studios Social portfolio and are available online. Regarding Kids & Family, commissioners are actively looking for fun activity-based material for the hit show Hey Duggee, as well as engaging concepts focused around cuisine and family-oriented entertainment for the internationally recognized Bluey franchise. Furthermore, suggestions targeting a younger demographic are welcomed for the digital-only humour program Funny Parts and the automotive Top Gear.

Regarding factual and unscripted programming, BBC Earth is actively looking for ideas that capture the wonders of nature in appealing ways that work for its new vertical channels. For BBC Earth Science, a wide range of concepts covering subjects including sustainability, space exploration, and the complexities of the human body are also being sought out. 

Chris Allen, director, digital content development at BBC, said, “In an increasingly competitive and fast maturing digital-first market, BBC Studios Social are committed to finding, developing, and partnering with the best independent producers and new talent globally. We love our world-class brands, and we’re super excited to share them with you to deliver new formats, new talent, and new ideas that are critical and commercial successes. Whether silly comedy sketches, or a mind-bending science documentary, we hope this will be the start of some beautiful creative partnerships.”

Sydney, Australia – Media agency Initiative has announced that it is bringing back its ‘Marketing Multi’ betting platform, calling for the marketing industry to participate and try to predict the marketing trends around the upcoming Super Bowl. 

Built by Initiative’s cultural analytics department, Marketing Multi crowdsources predictions from industry experts across the world and combines it with generative AI to provide the most eclectic multi-market with odds updating live every day.

From celebrity ad cameos,expensive brand ads, and commercials made entirely by AI, Marketing Multi’s betting options features a series of strong contenders and wild cards to make it interesting. 

In the competition, punters can only bet yes or no on whether an outcome will occur and how many times they predict the outcome occurring. Scoring is based on probability with the final odds from each day added to a punter’s daily score calculation. Whoever has the highest cumulative score earns a highly sought after and super-legitimate official ‘Marketing-Multi Super Bowl Ring’.

For this 2024, the platform has evolved to feature new AI powered ‘match insights’ to guide first time betters. Using historic super bowl advertising trends and live web results, this will enable people to better understand the likelihood of each outcome and choose whether to play it safe or risk it.

Talking about this initiative, Chris Colter, chief strategy & product officer at Initiative, said, “The Super Bowl is the only place in culture where people not only pay attention to the ads, but actively lean into them. As brands open their wallets to take a real punt on leaving a lasting impression, it’s become a cultural litmus test for the trends that matter.”

Meanwhile, Ryan Haeusler, head of communications design at Initiative and architect of the platform, commented, “Every year we’ve looked to not just rerun The Marketing Multi, but evolve the experience. With these new AI powered features, it now offers a more equal playing field for people to participate and add to our already diverse winners list.”

The Marketing Multi is open to all agencies, marketers, media owners, or anyone simply wanting to have a punt and have some fun, with bets closing on February 7, 2024.

Seoul, South Korea – K-pop startup Modhaus has announced US$8m in funding for the development of its blockchain model Cosmo, dedicated to empower fan engagement through digital token purchases.

With said funding, Modhaus’ total fundraising adds up to US$12m. Investors include Sfermoin, alongside SM Culture Partners, Laguna Investment, Globalbrain (KDDI), and Foresight Ventures.

The new funding will aid in Modhaus’ vision of expanding Cosmo into “the K-pop equivalent of LinkedIn or Kickstarter.”

For the startup, Modhaus enables fans to directly elevate and influence artists, as opposed to producing content strictly for consumption. Its Cosmo platform uses blockchain technology to allow fans to purchase digital photocards that double as voting tokens. 

With this system, Cosmo empowers fans to actively participate in significant idol group-related decisions.

Jaden Jung, CEO and co-founder of Modhaus, said, “K-pop fans possess keen insights. With their sharp eyes for talent and trendspotting, we aim to enhance artist value through amplified fan involvement.”

Meanwhile, Joseph Baek, EVP and co-founder of Modhaus, commented, “Superfans are emerging as pivotal players in the music sphere. Strengthening the direct connection between fans and artists not only elevates the fan experience but also introduces a new level of engagement.”

Singapore – Online used car platform Carro celebrates its 8th anniversary with drama, launching 3 digital shorts that portray typical drama and film cliches, with some not so typical endings.  

Audiences can look forward to a K-drama style about a son’s true love and his unaccepting mother, then switch it up with a classic Thai horror tale that will unravel the horror of what’s truly hiding in plain sight in the garage, and lastly, finish it off with a Hong Kong love triangle that has you wondering if the female lead will end up choosing what’s really best for her.

Carro’s 3 digital shorts are the result of a multinational effort, fully shot on location in Malaysia, with teams from Singapore and Malaysia working on it, made authentic with a native cast and crew who flew in from Thailand and South Korea.

Katherine Teo, regional manager at Carro, said, “By tapping into our audience’s love for drama, we disguised our ads as genre films to let them know that any drama you get from our brand is strictly advertorial. For quality used cars that are fuss-free (and drama-free!) and As Good As New, Carro is the number one choice.”

Reflecting on 8 years of progress, Aaron Tan, group co-founder and CEO at Carro, commented, “I take great pride in what Carro has achieved and I am thankful for our dedicated employees, loyal customers, as well as our investors and collaborative partners who have taken us to these milestones. I look forward to many more good years as we contribute to even more sustainable, safe and accessible mobility solutions for all.”

Additionally, Carro will also be celebrating by throwing big promotions for customers around the region, specifically in Singapore, Malaysia, Indonesia and Thailand.

Singapore – Beginning on October 16 in honour of The Walt Disney Company’s 100th anniversary, social media platform TikTok would be collaborating with Disney for a  first-of-its-kind destination within TikTok that invites Disney fans to a unique interactive experience where stories, magic and memories come together.

Through TikTok, fans will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play Disney trivia, and collect and trade “Character Cards” of characters to win unique profile frames to show off their fandom.

With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the globe, highlighting the breadth of content from The Walt Disney Company. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks and beyond can expect daily reminders of why they connected with their favourite characters, franchises, movies, and Disney memories.

In addition, TikTok is curating a special Disney100 Playlist for our community featuring some of the most popular hits from the Disney catalogue, including songs from classic movies like ‘Cinderella’ and ‘The Lion King’, as well as the upcoming ‘Wish’, alongside hits from the likes of ‘Toy Story’ and ‘High School Musical’.

Nicole Iacopetti, global head of content at TikTok, said, “The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands.”

“We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else”, she added.

Singapore – Baidu’s subscription video on-demand over-the-top (OTT) streaming service, iQIYI, has surpassed the $3b milestone in terms of consumer spending across Apple’s App Store and Google Play, according to the latest estimate reports from data.ai.

According to the data, iQIYI generated a total of $180 million in gross revenue globally during the first half of 2023, securing the sixth spot among the world’s top-grossing OTT entertainment platforms, standing tall among giants like Disney+, which secured the first spot, and Max from Warner Bros. at second.

The data further shows that exclusive content plays have driven adoption. Recorded data identifies August 2021 as a standout month for iQIYI, as the OTT streaming service garnered a combined total of 12.5 million installs across both the iOS and Google Play stores globally.

Top markets for iQIYI are concentrated in the APAC region, and the surge in downloads coincided with iQIYI’s strategic move to cater to a broader viewership base by producing and streaming Southeast Asian shows as exclusive iQIYI originals.

Kuala Lumpur, Malaysia – AirAsia has enlisted the help of Malaysian synth-pop artist Sam Lopez (aka lost spaces) for the Sounds of Asean music project to celebrate and showcase the diversity of Southeast Asia for ASEAN Day.

‘Sounds of Asean’ contains a line-up of tracks featuring five songs from five cities: Kuala Lumpur, Bangkok, Jakarta, Manila, and Singapore. Each track is based on field recordings and will feature audio bites from these eclectic destinations.

For this audio journey project, the Malaysian artist visited these cities, mingling with the locals, embarking on adventures, capturing the sounds, and sampling the vibes of Asean along the way.

Rudy Khaw, CEO of airasia brand co., shared the reasons as to why they chose Sam for the project.

“Sam’s music has this great chill vibe, yet at the same time, it also features bright, clean sounds and great use of sound sampling. We knew right away that we had to get him to work with us on this project. We’ve always been passionate about supporting local talent, and Sam has really managed to bring each city to life with Sounds of Asean,” he said.

Sam has created an audiovisual experience through the Sounds of Asean that brings the listener (or viewer) closer to the rest of Asean, allowing them to immerse themselves in the region’s rich, intricate tapestry.

His works were inspired by the heritage buildings, hawkers, jeepneys, and tuk-tuks, train announcements, temple bells, and even local cats he encountered during his travels for the project.

Speaking on this project, Sam hopes that the vibes of each city will inspire more people to get out and explore the world.

“Bangkok is one of my favourite cities, I call Kuala Lumpur home, Singapore is just so well-planned and walkable. I love Jakarta’s music scene, and this project also brought me to Manila for the first time! Before this project, I’d never thought about how different yet ‘same same’ we are in Southeast Asia, and it’s been fun to work on this project and come up with these tracks,” he added. 

The project will also feature a full playlist and an upcoming travelogue series on Sam’s guide to his favourite places in each of these cities.

India – To promote the Indian premiere of the horror film ‘Insidious: The Red Door’, local cinema chain PVR-INOX has embarked on a recent campaign to challenge one lucky winner to watch said film in one of their cinema chains. The catch? Watch it all alone.

The film for the campaign, directed by Titus Upputuru who founded The Titus Upputuru Company, shows the winner Vicky walking into a PVX-INOX chain. After settling down in the theatre, smiling to himself, he starts enjoying the film. But soon the scary scenes in the film start to take their toll on him and he begins to be increasingly frightened.

When he can no longer take the intense scenes from the film combined with the scary sounds, he runs down the stairs, tripping over and falling down. He quickly picks himself up and heads out. The horrors do not seem to be over him, as he senses something vile in his car, down the parking lot. 

Shony Panjikaran, general manager and head of Sony Pictures Releasing International in India, said, “We embarked on a thrilling journey with PVR INOX, creating a captivating tale to unveil the final chapter of Insidious. This horror-filled promotion explores the consequences when one dares to venture into the chilling world of fear, alone at a cinema.” 

He added, “From an Instagram contest that sparked an overwhelming response, Vicky emerged as the brave victor who stepped into the darkness, only to have his senses tested to the limit. Insidious: The Red Door delivers an unforgettable cinematic experience which needs to be witnessed on the big screen, like the grandest screens at PVR INOX.”

Meanwhile, Upputuru commented, “It is one thing to watch a horror film on a small screen at home. It is quite another to watch it on a big screen, alone! It was great fun shooting the film. The task was not just to capture the protagonist’s feelings and emotions but to manifest what was going on in his mind. That was the big challenge.” 

He added, “There were several elements that we used to create the atmosphere of fear. The colours, the mirrors, the lonely top shots, the red apparition, the creepy hands, the sounds, and the edit, all went into making the experience both real and surreal.”