Singapore – Popular Korean pop boy group BTS is coming to major streaming platform Disney+ after its entertainment agency HYBE has scored a major streaming deal with The Walt Disney Company Asia. Both entities aim to showcase creative excellence from South Korea’s music and entertainment industry to the world stage.
The agreement includes global distribution of five major content titles from HYBE, which include two exclusive series featuring 21st century pop icons BTS that will launch on Disney’s streaming services.
Three of those content titles will be ‘BTS: Permission To Dance On Stage – LA’ which is their concert film in Los Angeles’ Sofi Stadium in November 2021; ‘IN THE SOOP: Friendcation’ which is an original travel reality show featuring BTS members; and ‘BTS Monuments: Beyond The Star’, an original docu-series on the journey of the BTS members.
This strategic collaboration will allow Disney to introduce a series of new titles from HYBE over the next few years, as the entertainment platform continues to produce high-quality content based on its music and artists IPs.
Jessica Kam-Engle, APAC head of content at The Walt Disney Company, said, “We are thrilled to be collaborating with HYBE to showcase their original content created with powerful artist IP on our global streaming services including Disney+.”
She added, “This collaboration represents our creative ambition – to work with iconic content creators and top stars in Asia Pacific so their talent can be enjoyed by mainstream audiences in multiple ways. We believe these new titles will captivate consumers worldwide and look forward to introducing more music content on our service.”
Meanwhile, Park Ji-won, CEO of HYBE, commented, “This will be the start of a long-term collaboration, where we present worldwide audiences a wide range of HYBE content for fans who love our music and artists. The Walt Disney Company has a long history of franchise-building and promoting musical artists, with its unparalleled brands and platforms.”