Singapore – In honour of International Women’s Day, which is celebrated on 8 March, the camera and social media company Snap has launched three workshops across SEA called ‘Lensathon’, aimed at upskilling and encouraging participation of young women in augmented reality (AR).
The workshops will let participants use Lens Studio, Snap’s free desktop app, to create and design their own AR experiences with the theme of International Women’s Day. The workshops were conducted by women creators from Snapchat Lens Network namely Danielle Grace for Indonesia and Singapore, and Yong Nurain Sofia Binti Khairulhiddard for Indonesia, Singapore, and Malaysia.
Moreover, Lensathon participants who will be submitting valid Lenses will stand a chance to join its Lens Studio Community and pursue their passion for AR.
Grace commented that she is honoured to be able to teach Lens Studio workshops to bud female creators in SEA to help them express their creativity with augmented reality.
“Having used Lens Studio to create thousands of AR Lenses myself, I know the potential for creativity is limitless and I can’t wait to see the creations from our growing creator community,” she said.
Meanwhile, Anubhav Nayyar, Snap’s director of market development for SEA, shared that their approach to AR is rooted in storytelling and creativity as the entry points to introduce this new technology to broad audiences.
“We have greatly evolved AR not only for entertainment but also utility use-cases like education, commerce etc. Our International Women’s Day Lensathon hopes to inspire and upskill women across the region to bring their creativity and passion to life,” said Nayyar.
Snap said it has been conducting multiple Lens Studio workshops across SEA to help students and youths create shared experiences and express their ideas in compelling ways. It also announced that it will be leveraging the power of AR by launching a series of special, #BreakTheBias AR Lenses, and hyperlocal geofilters for Women’s Day, in alignment with the celebration.
